Creative Impact Agency Honored for Best Use of Online Media (Advertising, Media & PR) in the 24th Annual Webby Awards

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Company Created a Comprehensive Digital and Print Stunt Taking Over Major Newspapers and News Sites in a Single Day Generating Massive Awareness for Amazon Studio’s “The Report”

Creative Impact Agency

We always try to break through the clutter and this campaign did just that.

Creative Impact Agency (CIA) announced today that it has been honored for Best Use of Online Media (Advertising, Media & PR) in the 24th Annual Webby Awards for its online campaign for Amazon Studio’s “The Report” which dominated news sites for a single-day stunt on November 14, 2019. The project garnered attention from AdAge, AdWeek and other industry leaders for its innovative approach to capturing the attention of audiences. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. Webby Award winners will be announced May 19.

In keeping with the subject and themes of “The Report,” the stunt incorporated integrated front-page takeovers of newspapers and news sites both domestically and internationally where readers encountered “redacted” lines of copy and the film’s tag line “TRUTH MATTERS.” The stunt appeared on the front pages and landing pages of the New York Times, Los Angeles Times, USA Today, The Guardian, Chicago Tribune, Fox News, CNN, San Francisco Chronicle, Apple News and the Washington Post, among many more. CIA strategized and implemented all aspects of the stunt including writing the editorial copy that accompanied the eye-catching art. “The Report,” written and directed by Scott Z. Burns, stars Adam Driver, Annette Bening and Jon Hamm and centers on actual events surrounding the CIA’s Detention and Interrogation Program created in the aftermath of 9/11 that uncovered explosive findings illuminating the lengths the nation’s top intelligence agency went to destroy evidence, subvert the law and hide a brutal secret from the American public. The Webby Award nominated campaign may be viewed here.

“We are incredibly proud of our collaboration with Amazon Studios in creating a disruptive, impactful campaign for this project that fired on all fronts in accomplishing our main objective: to get people talking about “The Report,” stated CIA Partner and Creative Director Alan Lobel. “We are so proud of our team, their ingenuity, tenacity and passion to not just succeed, but to nail it with laser focused smarts and imagination. We always try to break through the clutter and this campaign did just that.”

“Honorees like Creative Impact Agency are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the 13,000 entries we received this year.”

About Creative Impact Agency:
Founded by Alan Lobel and Gus Castillo in 2005, CIA has been creating smart, memorable campaigns for the entertainment industry for nearly 15 years. Since its inception, CIA’s focus has been on developing innovative print and digital campaigns for its clients. Known for bold, impactful work that inspires and connects people, CIA has offices in Los Angeles and New York where it works with companies looking to find ways to break through the noise and grab people’s attention. In the changing landscape caused by the battle against Covid-19, CIA has committed to supporting frontline healthcare workers with hot food deliveries in partnership with Pearl Transportation & Logistics.

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. Established in 1996, this year’s Webby Awards received nearly 13,000 entries from all 50 states and 70 countries worldwide. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: WP Engine, Monday.com, Slack, YouGov, BASIC, KPMG, Adweek, Fast Company, The New Museum, and Social Media Week.

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Lea Yardum

Alan Lobel
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