Creativity For Kids®, a Faber-Castell® Brand, Earns Accolade for Quality and Lasting Value on Annual Best Toys List
American Specialty Toy Retailing Association (ASTRA) Members Name Create With Clay Dinosaurs To The 2018 "Best Toys For Kids Award" List
CLEVELAND, July 23, 2018 /PRNewswire-PRWeb/ -- Creativity for Kids® Create with Clay Dinosaurs, manufactured by Faber-Castell® USA has been honored with a 2018 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), Faber-Castell® announced today.
The Best Toys for Kids Award list features toys that stretch a child's imagination, toys that invite discovery and exploration, toys that get little ones moving, toys that help kids build creativity, toys that fascinate and delight babies, and even toys that will help preteens unplug from electronic games and rediscover the joy of play.
"ASTRA's top picks are fundamentally different from other industry awards. Instead of being financed by toy companies, ASTRA's list is chosen by a community of neighborhood toy store owners around the country who care deeply about quality toys," said Kimberly Mosley, President of ASTRA. "These unsung heroes of play observe kids as they interact in their stores and talk with parents about which toys sustain their child's attention and become beloved additions to their toy box."
"Create with Clay Dinosaurs, along with the other winners on the 2018 Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and give kids play that truly challenges their imagination, creativity, and other skills," continued Mosley.
Creativity for Kids Create with Clay Dinosaurs kit combines art, adventure, science and FUN into one creative STEAM experience.
"This craft activity kit helps children develop fine motor skills by manipulating and covering dinosaurs with clay, while at the same time fostering creativity and imagination through educational play. It is a fun activity for any age," notes Jamie Gallagher, President and CEO of Faber-Castell® USA.
The Best Toys for Kids Finalists will be announced tonight at the Atlanta Gift Mart at AmericasMart Atlanta on July 13. Winners will be posted at besttoys.astratoy.org.
About Faber-Castell® USA
Faber-Castell® USA is headquartered in Cleveland, Ohio and is part of the global network of Faber-Castell companies in countries such as Australia, Brazil and Malaysia. Faber-Castell was founded more than 255 years ago, as a pencil manufacturer and today is known for its high-quality, professional art supplies and fine writing instruments and accessories. Faber-Castell is the leading provider of best quality creative experiences for a lifetime. Faber-Castell Children's brands include Creativity for Kids® (CreativityforKids.com) and Faber-Castell Premium Children's Art Products (GreatArtStartsHere.com). For more information about Faber-Castell USA, visit FaberCastell.com.
About the American Specialty Toy Retailing Association (ASTRA)
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives in the specialty toy industry. ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have high play value and are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who, through their businesses, make a positive impact on the economy and culture of the communities they serve. For more information, visit http://www.astratoy.org.
SOURCE Faber-Castell
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