Creators Entertainment Group (CEG), The Creative Agency of the Future, is setting a new standard in healthcare marketing partnerships.
NEW YORK, Dec. 4, 2023 /PRNewswire-PRWeb/ -- Creators Entertainment Group (CEG), The Creative Agency of the Future, is setting a new standard in healthcare marketing partnerships. As a trailblazer in the influencer marketing industry, CEG is redefining brand collaborations aimed at making a positive impact on lives.
CEG goes beyond conventional influencer marketing by designing and executing influencer-powered brand partnership campaigns for social good. One notable example is the collaboration between Eli Lilly and Hip Hop Artist Rob Base. Together, they unveiled an impactful campaign focused on raising awareness and educating healthcare professionals and adults about kidney disease. Base's iconic 1998 hit song "It Takes Two" was re-recorded to emphasize the importance of comprehensive kidney testing through blood and urine samples. Rob Base, now 56 and having experienced the loss of his friend and musical partner, urges proactive health checks.
In another impactful healthcare partnership, CEG collaborated with Jovi, a brand dedicated to freeing women from pain with an innovative, reusable pain relief patch. To honor and support Breast Cancer Awareness Month, Jovi created a special pink patch for those who are currently or have previously suffered from Breast Cancer. Jovi's BCA campaign and the pink patch created for post-mastectomy relief were a phenomenal success. For every patch sold, Jovi generously donated a product to breast cancer patients, resulting in a sold-out campaign and widespread acclaim.
CEG is making a resolute commitment to healthcare by fostering brand partnerships that make a meaningful impact and drive success through authentic talent promotion. With an unwavering dedication to excellence and innovation, CEG values impactful partnerships that contribute to the betterment of society and support the ongoing growth and prosperity of its partners.
About Creators Entertainment Group:
Creators Entertainment Group (CEG) has been the leading creator agency in the country for the last 25 years. At CEG, we infuse authenticity, transparency, and genuineness into campaign strategies for targeted growth through brand partnerships and creator collaborations. For more information, visit www.cegtalent.com
Toni Mattia, Creators Entertainment Group, 1 (212) 921-2190, [email protected]
SOURCE Creators Entertainment Group