Crescent Hotels & Resorts Announces New Name for Phoenix Resort

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After more than a year of planning, the Pointe Hilton Squaw Peak Resort has announced its new name: Hilton Phoenix Resort at the Peak. The all-suite resort is managed by Crescent Hotels & Resorts, a nationally recognized operator of major hotels, resorts and conference centers throughout the United States and Canada.

Hilton Phoenix Resort at the Peak

Hilton Phoenix Resort at the Peak

Now that we’ve attained all necessary approvals and we’re nearing the finish line on updating all of our branding, we’re excited that we can finally announce the Hilton Phoenix Resort at the Peak!

After more than a year of planning, the Pointe Hilton Squaw Peak Resort has announced its new name: Hilton Phoenix Resort at the Peak. The all-suite resort is managed by Crescent Hotels & Resorts, a nationally recognized operator of major hotels, resorts and conference centers throughout the United States and Canada.

More than a year ago, before COVID-19 hit the U.S. – and the travel industry – Crescent Hotels & Resorts developed plan to renovate and re-position the resort, including changing the property’s name.

“We wanted to consider the values and perspectives from our associates, guests and the community when determining what was most important in the name. Now that we’ve attained all necessary approvals and we’re nearing the finish line on updating all of our branding, we’re excited that we can finally announce the Hilton Phoenix Resort at the Peak!” said Michael George, Chief Executive Officer at Crescent Hotels & Resorts.

In recent years, Squaw Peak mountain in Phoenix also recently updated its name, to Piestewa Peak.

A veritable oasis suited to business travelers and families alike, the resort is located on 27 acres and bordered by 3,000 acres of scenic Sonoran Desert in the adjacent mountain preserve, boasting a water park, full conference services and luxury accommodations and amenities.

“Every aspect of our guests’ comfort has always been our top priority. In addition to the new resort name, we’ve made a number of enhancements in recent months – from contactless check-in to new dining options, and new cleaning protocols through Hilton’s CleanStay standards,” said Rudy Sharp, general manager for the resort.

For more information or to book your stay at the Hilton Phoenix Resort at the Peak, visit http://www.HiltonPhoenixResortatthePeak.com or call (800) 947-9784.

About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award winning, nationally recognized, operator of hotels and resorts. Crescent currently operates over 100 hotels & resorts in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton & Hyatt. Crescent also operates a collection of lifestyle independent lifestyle hotels and resorts under the Latitudes Collection umbrella. Crescent’s clients include premiere REITs, private equity firms and major developers. For more information, please visit http://www.crescenthotels.com and http://www.latitudesbycrescent.com or connect with Crescent on LinkedIn.

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