Through our coffee shop franchise alternative program, Crimson Cup has helped open hundreds of independent coffee businesses in 37 states. Food trucks are a growing segment of the market, and we want to make sure we can advise our customers who want to capitalize on this trend.
COLUMBUS, Ohio (PRWEB) June 03, 2019
Attention Columbus coffee lovers: your favorite java has hit the streets! The Crimson Cup Coffee Truck serves the local roaster’s award-winning coffee, mochas, lattes and more on the go.
The distinctive steely gray food truck with crimson accents has been serving coffee and breakfast treats in the private parking lots of local businesses and hospitals for the past few weeks.
“It’s amazing to see the demand for our mobile coffee,” said Coffee Truck Ambassador Susan McMillan. “We’ve been mobbed by thirsty coffee drinkers wherever we go.”
Beginning June 4, the Crimson Cup Coffee Truck will caffeinate the breakfast food truck court at Wake Up with the Commons. From 7 a.m. to 10:30 a.m. each Tuesday in June, downtown diners can score a grab-and-go breakfast at the John H. Wolfe Columbus Commons, 160 South High Street in Columbus.
The Crimson Cup Food Truck serves hot and iced espresso drinks – including mochas, lattes and cappuccinos – as well as iced tea, cold-brewed coffee, hot chocolate and other custom drinks. An assortment of muffins and oatmeal rounds out the standard menu. Drink prices range from $2.50 for drip coffee to $5.00 for mochas and other specialty drinks.
McMillian noted that the menu is both flexible and evolving. “We are happy to customize based on the weather and customer preferences,” she said. “We’re also planning to offer Nitro cold brew and pour-overs as options in the coming months.”
Crimson Cup Founder and President Greg Ubert said the company developed the coffee truck to enhance local brand awareness and to provide an example for customers who wanted to launch a coffee business from a food truck.
“Through our coffee shop franchise alternative program, Crimson Cup has helped open hundreds of independent coffee businesses in 37 states,” he said. “Food trucks are a growing segment of the market, and we want to make sure we can advise our customers who want to capitalize on this trend.”
To create the coffee food truck, Crimson Cup bought a used truck and converted it inside and out to support what Ubert calls ‘the dance’ – the efficient creation of a perfect espresso-based drink without a single wasted motion.
Currently, the truck operates on a limited schedule based on demand. To schedule The Crimson Cup Coffee Truck at your business parking lot, contact McMillan at smcmillan(at)crimsoncup(dot)com. To find out where the truck will appear next, follow @ccup_coffeetruck on Instagram or search on streetfoodfinder.com.
About Crimson Cup Coffee & Tea
Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced craft coffee in small batches, sold directly to consumers and as wholesale coffee beans. Through its 7 Steps to Success coffee franchise alternative program, the company also teaches entrepreneurs to run successful coffee houses. By developing a coffee shop business plan, prospective entrepreneurs gain insight into how much it costs to open a coffee shop. Crimson Cup coffee is available through more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 37 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.