"Direct trade relationships allow us to buy exceptional coffees that might otherwise go undiscovered," said Founder and President Greg Ubert. "Working directly with growers through our unique Friend2Farmer initiative also helps us make a positive impact on coffee-growing communities."
COLUMBUS, Ohio (PRWEB) September 25, 2020
Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is proud to introduce two Peruvian craft offerings to its 2020 line of direct trade coffees.
The roaster sourced Oxampampa Gesha and NARSA Natural coffees through NARSA, a coffee co-op headquartered in Peru’s Junin region.
“Direct trade relationships allow us to buy exceptional coffees that might otherwise go undiscovered,” said Founder and President Greg Ubert. “Working directly with growers through our unique Friend2Farmer initiative also helps us make a positive impact on coffee-growing communities.”
Crimson Cup’s new NARSA Natural is a blend of Caturra, typica, bourbon, and Catimor varieties. It was grown by the Huachurunto family in Alto Sanchirio.
After picking the ripe cherries, the NARSA crew used stainless steel tanks to run a controlled fermentation for 48 hours. They then transported the coffee to dry on NARSA’s rooftop drying beds.
“Peru isn’t known for fruit-dried coffees, but for the third year in a row we have found another standout,” said Director of Sustainability Brandon Bir. “We find tons of deep dark fruit complexity in this cup with notes of watermelon candy and spice.”
Crimson Cup recommends brewing light-roasted NARSA Natural with a Hario v60 brewer using 24 grams of finely ground coffee to 400 grams of water (including 40 grams of bloom water).
“For the second year in a row, cherry-dried Oxapampa Gesha is one of my favorite coffees,” Bir said. “We are thankful that grower Hector Portocarrero shares his exceptional Gesha with us.
“With notes of florals, mango, pineapple and other tropical fruits, this coffee could compete against the best in the country,” he added.
In 2019, Oxapampa Gesha took home two medals at the Golden Bean North America competition, contributing to the roaster’s Small Franchise/Chain Roaster Championship.
Crimson Cup recommends brewing light-roasted Oxapampa Gesha with a Hario v60 brewer using 27 grams of finely ground coffee to 410 grams of water (including 40 grams of bloom water).
Crimson Cup has been working with NARSA (NEGOCIACIONES AGROINDUSTRIAL AREVALO S. A.) since 2014 as a part of its unique Friend2Farmer initiative. The roaster makes economic, environmental and social impacts in coffee farming communities through this direct trade strategy.
Through Friend2Farmer, Crimson Cup has helped build new homes, paid for teachers and school supplies, funded construction of a community center and distributed water filtration devices, among other projects.
NARSA Founder Don Julio Abel Arevalo Tello and his team focus on helping small coffee and cacao farmers in Peru’s Central Highlands and Amazon regions gain market access throughout Peru and beyond.
“By pushing cup quality and crop health as a means to a more sustainable industry, NARSA aligns perfectly with Crimson Cup’s commitment to quality and sustainability,” Bir said.
Crimson Cup Oxampampa Gesha and NARSA Natural coffees are available at Crimson Cup Coffee Houses in Columbus and Tallmadge, Ohio. Order for pickup through the Crimson Cup App.
About Crimson Cup Coffee & Tea
Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is a 2020 Good Food Award winner, 2019 Golden Bean Champion for Small Franchise/Chain Roaster and Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced craft coffee in small batches. It sells coffee to consumers and distributes wholesale coffee beans.
Through its 7 Steps to Success coffee franchise alternative program, the company teaches entrepreneurs to run successful coffee houses. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.
Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also operates several Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com, or follow the company on Facebook, Instagram and Twitter.