Crimson Cup’s New Probat Roaster Brings Small-Batch Consistency to Larger Roasts

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Crimson Cup's new custom Probat R-23 drum roaster, The Kracken, delivers small-batch consistency on a larger scale. The four-bag roaster can produce 500 pounds of coffee per batch – all under careful monitoring by Roast Master Dave Rochus and his team.

New Probat Coffee Roaster at Crimson Cup Coffee & Tea
We’ve had a pair of 25-pound Probat roasters nicknamed Hansel and Gretel for over 20 years, so we were sold on the quality. New computer controls with the R-23 allow us to deliver small-batch consistency with larger roasts.

For over 28 years, Crimson Cup Coffee & Tea has hand-roasted award-winning coffee in small batches. Roast Master Dave Rochus and his team carefully monitor factors such as temperature, aroma, moisture content, color and sound of the coffee beans to achieve a consistent roast.

Rapid growth at the Columbus coffee company prompted a search for a new roaster that would deliver the same consistency on a larger scale. The coffee team settled on a Probat R-23 drum roaster customized to Crimson Cup’s specifications.

The new machine, The Kracken, now presides over the company’s 20-000-square-foot roasting facility on the east side of Columbus. The four-bag roaster can produce 500 pounds of coffee per batch – all under careful monitoring by Rochus and his team.

“We’ve had a pair of 25-pound Probat roasters nicknamed Hansel and Gretel for over 20 years, so we were sold on the quality,” said Founder and President Greg Ubert. “New computer controls with the R-23 allow us to deliver small-batch consistency with larger roasts.”

Rochus pointed to Probat’s on-line control systems, which allow his team to monitor and control the roast. “Moving a roast recipe from a smaller to a larger roaster – and vice versa – can present a challenge,” Rochus said. “We’ve found that the Probat process control system allows us to handle this with ease.”

He noted that the Reflection Control Module allows automatic reproduction of product temperature curves after they have been initially defined, while the Colorette tool assists with color measurement. The roasting team also continually measures coffee density using a small sample from each batch.

Operations Manager Joe Blankenship said the new roaster will assist with quality control and efficiency as the roaster delivers over 600,000 pounds of coffee in 2019 to a network of coffee shops, specialty grocers, colleges and universities and food service operations across 37 states, Guam and Bangladesh.

“Life is better in the production facility because of it,” he said.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is the 2019 Golden Bean Champion for Small Franchise/Chain roaster and Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced craft coffee in small batches. It sells coffee to consumers and distributes wholesale coffee beans.

Through its 7 Steps to Success coffee franchise alternative program, the company also teaches entrepreneurs to run successful coffee houses. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 37 states, Guam and Bangladesh. The company also operates several Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com, or follow the company on Facebook, Instagram and Twitter.

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Cheryl Claypoole
@crimsoncup
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New Probat drum coffee roaster at Crimson Cup Coffee & Tea