Red Banyan Founder and CEO Evan Nierman spoke to Florida attorneys at the Business Law Section's Winter Meeting, sharing practical guidance on protecting client and firm reputations in today's fast-moving media environment.
PORT CHARLOTTE, Fla., Feb. 3, 2026 /PRNewswire-PRWeb/ -- Evan Nierman, founder and CEO of award-winning crisis communications and legal PR firm Red Banyan delivered the luncheon keynote last week at the Business Law Section of the Florida Bar's Winter Meeting in Port Charlotte, Florida.
Addressing the reality attorneys confront, Nierman's keynote The New Imperative: Harnessing the Power of PR, examined how reputational pressures can change the trajectory of legal matters long before and after proceedings in court. The session also outlined practical steps attorneys can take to advance their clients' interests and power their firms' reputations.
The Business Law Section convenes Florida attorneys across business-related practice areas for professional development and continuing legal education programming. The organization's Winter Meeting focuses on timely issues affecting firms, clients, and the broader business environment.
During his interactive session, Nierman translated crisis communications principles into practical guidance tailored to law firm realities, including trial-publicity and advertising considerations, as well as the reputational flashpoints that can put firms and clients under instant scrutiny. He noted why hesitation can be costly in a high-speed, low-context environment, where content is permanent, commentary can snowball, and silence can be misinterpreted.
"Legal outcomes and public perception have become nearly inseparable, and that reality has changed what effective client representation looks like," said Nierman. "When public narratives form at high speed, they can create real leverage, real pressure, and real consequences."
Also discussed during the keynote was how attorneys can build reputational strength and impact how AI platforms view their firms. Nierman shared how proactive credibility-building efforts, including smart content, speaking opportunities, and media engagement, can also support business development and attract talent.
"Thought leadership and visibility are protective assets that shape trust and influence outcomes," he added. "Attorneys who reinforce their credibility and expertise through consistent public engagement are better positioned to help clients and build their practices."
See the highlights from Nierman's presentation in Red Banyan's latest blog 'Why Reputation Risk Is Now a Core Legal Strategy for Business Lawyers.'
Nierman is a veteran crisis manager, and the author of the bestselling book "Crisis Averted." His work has placed him at the intersection of reputation management, public scrutiny, and legal matters, particularly when disputes move beyond the courtroom and into public view.
About Red Banyan
Red Banyan is an award-winning strategic communications firm specializing in high-stakes reputation management. The firm advises business leaders, organizations, institutions, and high-profile individuals operating in scrutinized or regulated environments where perception, trust, and brand equity directly influence outcomes. Drawing on deep expertise across strategic communications and brand building, crisis communications, legal and litigation PR, government relations, media training, and online reputation management, Red Banyan delivers disciplined, strategy-led communications designed to support business growth and navigate moments that test it. Learn more at https://redbanyan.com.
Media Contact
James De Marco, Red Banyan, (908) 328-1060, [email protected], www.redbanyan.com
SOURCE Red Banyan
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