Criteek and Newton UK Giving Runners and Consumers a Voice Through Video Reviews
New York, N.Y. (PRWEB) January 19, 2016 -- Trying to find the best running shoes is hard enough, but what if someone who already ran in them was giving their opinion at the time you check out. Two leading innovators are helping shoppers have that option. Criteek.com and Newton Running are joining forces to bring shopper-generated video product reviews to online shopping.
Consumers rely on reviews to make informed purchases, but recent news reports have shoppers wondering just how much text reviews can be trusted. Criteek is putting a sense of trust back into consumer reviews by streaming reviews where reviewers appear on-camera. The new online video platform allows shoppers to create video reviews of the products they buy and gives marketers access to this authentic, mobile-friendly video content right at the point of sale.
“I have fun reviewing baseball products I own - and I have tried them all,” says video reviewer John Catuosco of Long Island, New York. “Gear has gotten so technical and expensive. I like knowing that I can help players and parents make good decisions.”
Criteek is partnering with Newton Running and encouraging Newton customers to take selfies to the next level and review their favorite shoes on video. To get the review ball rolling, the first 100 people to post a video review of their Newtons on Criteek will receive a free pair of Newton’s.
“We like to say ‘The Truth Pays’. Everyone benefits from these authentic reviews from real shoppers who actually own and have tried the product they’re reviewing,” said Criteek CEO and Founder Scott Randall.
Criteek was founded by serial entrepreneur and digital leader, Scott Randall. “The trust factor is everything when consumers are making a choice”, said Randall, “We want shoppers to know the truth about the products they are purchasing.”
“We've always encouraged unbiased peer reviews of our products to aid our customers with product selection,” said Steve Honight with Newton Running, “Criteek now provides us with an exciting channel to build out consumer generated video reviews that can be syndicated to our retailer partners to help improve the Newton Running shopping experience across all channels.”
Criteek is launching with a focus on sports gear and welcomes everyday shoppers and expert video product reviewers to its community. Newton Running is an innovator in running shoe technology, developing shoes to take your running to the next level.
For more information on this exciting partnership visit info.criteek.com/newton.html
Georgianne Brown, Big Couch Media Group, +1 (630) 885-8513, [email protected]
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