Critical Alert Launches Expanded Product and Market Strategy: Aiming to Address All Elements of Patient-to-Caregiver Communication with Its Patient Event Bus

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Critical Alert, a leading enterprise-class patient communications application developer, announced today the launch of its expanded product and market strategy as described on its newly redesigned website (http://www.criticalalert.com), emphasizing a strategic pivot towards interoperability with its promotion of the Patient Event Bus.

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Critical Alert has adopted a holistic strategy to better address the underlying issues of alarm fatigue, decrease clinical interruptions, enhance patient safety and improve patient communication.

Critical Alert, a leading enterprise-class patient communications application developer, announced today the launch of its expanded product and market strategy as described on its newly redesigned website (http://www.criticalalert.com), emphasizing a strategic pivot towards interoperability with its promotion of the Patient Event Bus.

The concept of the Patient Event Bus, a term coined by Gartner, provides a more comprehensive approach to managing all facets of patient communication including alerts, alarms and notifications. Critical Alert has adopted a holistic strategy to better address the underlying issues of alarm fatigue, decrease clinical interruptions, enhance patient safety and improve patient communication.

John Elms, Critical Alert’s CEO contends that the nurse call industry has long been doing a disservice to hospitals by ignoring medical device alarms and event notifications. As a result, IT and clinical leaders have been forced to fill the void with myriad expensive stand-alone middleware solutions.

“Our desire is to completely redefine the fractured patient communications strategy crusaded by the legacy nurse call vendors,” said Elms. “Nurse call is the first technology specified at the time of new construction. It is inconceivable that the sum total of patient communications handled by nurse call systems have up until now been limited to the pressing of buttons or pulling of switches,” stated Elms. “Patient care does not end at the bed rail, it’s comprised of the medical devices and information systems in the room, the phones in the pockets of the caregivers and the analytics on the computer screens of the leadership team. Critical Alert will integrate all communications into a single seamless patient communication bus,” continued Elms.

“The Critical Alert brand has been synonymous with innovation, particularly in its focus on software development,” said Kourtney Govro, Vice President of Business Development & Managing Director of the Sphere3® Clinical Advisory Division. “By shifting our strategy towards the Patient Event Bus, we provide a unified stream of actionable data about the patient to the proper care team members at the right time and on the right device,” continued Govro.

About Critical Alert
Critical Alert promotes a solution-set of enterprise, software-based products, services and strategies that enable community-based and independent hospitals to give a voice to their patients, empower their clinical staff with actionable intelligence, unburden their support and IT teams and save money. The company’s software-driven platform includes UL-1069 compliant hardware, Aperum patient experience analytics and a portfolio of integrated partner offerings. Its value-added clinical services reduce costs, clinical interruptions and alarm fatigue and improve the quality of care for hospitals and healthcare enterprises.

For more information, visit: http://www.criticalalert.com and follow on LinkedIn and Twitter.

Critical Alert is a trademark of Critical Alert Systems. All other product or service names are the property of their respective owners.

Critical Alert Media Contacts
Josh Troop
VP of Marketing
jtroop(at)criticalalert.com

Betsy Berken-Zaslav
Director of Marketing
bzaslav(at)criticalalert.com

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