CRMGamified® Announces New Contest Feature for Hurrah! Leaderboards: How Gamification Is Changing the Way Top Companies Motivate Sales Teams

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Hurrah! Leaderboards applies powerful gamification to sales contests in its latest release.

Hurrah! 4.0 applies powerful gamification to time-tested sales management strategies.

Hurrah! Leaderboards Introduces New Sales Contest Feature

“Hurrah! has had a huge culture and communication impact. Reps love having their sales display on the TVs, and management loves seeing a visualization of results.” Jillian Paine - Director of Sales, Boston Celtics

Companies of all sizes use sales contests to incentivize and motivate sales teams. US Organizations spend over $100 billion annually on incentives programs according to the Incentive Research Foundation; yet many companies do so without understanding or implementing effective methodology for these programs. A study conducted by the IRF shows that incentives programs such as sales contests can boost performance by anywhere from 25 to 44 percent, but only if conducted properly. Sales leaderboards software like Hurrah!, that employ gamification techniques for data presentation have a potentially powerful application in facilitating successful incentives programs for inside sales teams.

Hurrah! is a sales leaderboards broadcasting software solution for key performance indicators that integrates seamlessly with major CRMs and other data collection applications. This product is designed optimally for inside sales organizations, and has won over a loyal niche in the highly competitive SaaS marketplace. Popular among teams in the NBA, NFL, MLB, and other professional sporting leagues, a few who have discovered the power of Hurrah! include the Boston Celtics, Chicago Bulls, Kansas City Royals, New York Mets, Miami Dolphins, and Cleveland Cavaliers amongst many others. These high-volume sales teams are utilizing Hurrah!’s sales leaderboards to introduce gamification into their daily activities and data presentation with impressive results.

For many of these organizations, who use sales competitions to boost sales team productivity, the capability to run contests is the most anticipated new feature in Hurrah! 4.0. The right tools and strategies are paramount to running a constructive sales contest. Researchers establish that Communication, Emotional Appeal, and Measurement are three of the essential strategies for creating an effective incentive program. Hurrah! is a software that aims at facilitating these very strategies as fundamental to productive daily team dynamics.

Incentive awards alone have proved to be poor motivators over the long run; rather, they are most effective when they positively impact emotional engagement and team spirit. Hurrah! utilizes gamification techniques specifically designed to increase employee engagement and generate emotional investment in daily activities. Additionally, research shows that sales tend to spike at the beginning and end of a contest period, while dipping in the middle. Measuring and broadcasting live contest metrics by ranking with sales leaderboards software can help keep sales teams engaged more consistently throughout a competition.

Hurrah! 4.0 provides a complete solution for managers who utilize sales contests, to effectively communicate objectives and strategies, measure and display employee progress in real-time, and give immediate recognition based on results. Hurrah! Contests measure a specified KPI over a defined period of time, tracking and displaying participants’ progress on a sales leaderboard. Once the contest is completed, the results are automatically announced and broadcast, recognizing top performers by rank. It is a simple-to-use tool with big impact.

Hurrah! Leaderboards has proven to be particularly effective for engaging younger members of the workforce. The web-based application combines eye-catching graphics, animation, and audio components with various templates and capabilities in one multipurpose platform. Expanding existing functionality to include contests is a logical next step in this product’s development, and it presents an exciting new application of gamification for inside sales teams.

Founded in 2011, CRMGamified® provides modern technology to help companies improve sales and service performance by leveraging gamification mechanics. Its main product, Hurrah! Leaderboard, offers a metrics-driven approach to promote behaviors that lead to substantial revenue growth, increased employee engagement, and improved customer support and sales productivity. For more information, visit and follow @CRMGamified on Twitter.

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Christopher Iatridis
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