Crowdfunders Carry ‘The All Day Bag’ Past $370,000 in Presales on Kickstarter

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Wool & Oak has raised more than six times its initial campaign goal with the versatile premium bag which triples as a handbag, backpack or tote for women on-the-go

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This is truly a bag that’s designed to keep up with you so you can use it all day, every day, in all types of situations

Crowdfunders have carried ‘The All Day Bag’ designed by Wool & Oak past the $370,000-mark, over six times its initial crowdfunding goal, on Kickstarter.

“We’re excited to reach this level of support in our campaign and we expect to reach many more women who are looking for a functional premium bag without the premium mark-up,” said Wool & Oak Co-founder Gizem Mut-Webster. “This is truly a bag that’s designed to keep up with you so you can use it all day, every day, in all types of situations.”

Made for the woman on the go, The All Day Bag can be used as a handbag, a backpack or a tote – and its straps can be adjusted to create a whole new bag. Crafted from full-grain premium leather and designed to flatter and enhance the female silhouette, The All Day Bag is designed to elevate every outfit for any occasion.

Mut-Webster says she created the bag for herself and other busy women like her.

“As a female co-founder of a fashion startup, I found myself running around town for meetings all day and leisure events at night, and my office is really where my bag is,” she said. “I needed a bag solution that offered me comfort and function all day, in any situation, without having to sacrifice a feminine and elegant style. There’s no item in a woman’s wardrobe that elevates any outfit like a premium handbag. So, we wanted to create a bag that was a premium handbag first and then offered the comfort of a backpack and the ease of a tote.”

The All Day Bag features include:

  • Versatile, adjustable strap to switch from handbag, backpack to tote with one simple pull.
  • 13” laptop sleeve with 15” laptop compartment (spacious enough to hold a packed lunch, too)
  • Notebook sleeve
  • Four pockets
  • Leather loops for pen and lipsticks
  • Water bottle holder
  • Fold-in side gussets that allow for freedom to switch silhouettes and allow for further storage space
  • Clip for keys
  • Concealed phone pocket on the back panel

Crafted in full grain leather (croc print or pebbled), The All Day Bag also provides ease of access on-the-go with a folded top flap with a leather covered magnetic closure – with a silver zipper top closure that adds both a touch of elegance and peace of mind when it comes to keeping items secure.

“Our morning-to-moonlight All Day Bag is a true multi-tasking masterpiece,” Mut-Webster said. “Whether you take it to work, walk with it, bike with it, run errands with it, go to dinner with it, or take the uber or public transit with it, the All Day Bag is ready to move with its owner.”

For more information, or to purchase the All Day Bag at an early-bird discount during crowdfunding, visit The All Day Bag campaign page on Kickstarter.

About Wool & Oak
Wool & Oak is an adventure between husband and wife and duo co-founders Johnathan and Gizem Mut-Webster. Their passion for travel, as well as their love for design and fashion, inspired them to create Wool & Oak in 2016 so they never again have to choose between style and comfort. The couple launches their product innovations on Kickstarter because it gives them the freedom to run the business exactly how they want – and so they can continue to develop products without seeking venture capital and being burdened by profit margins, growth goals, revenue targets or product timelines imposed by other people. Instead, the company focuses on doing what they love doing at our own pace: creating the best products that improve the way people travel and enhancing their travel experiences. For more information, visit

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Scott Ledingham
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