Cruise Planners’ CEO and Founder Michelle Fee Inducted into Sandals Resort International’s Hall of Fame as Strong Female Executive

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Cruise Planners continues lead in world sales for Sandals and Beaches Resorts

Michelle Fee, CEO of Cruise Planners, was inducted into Sandals Resort International’s Hall of Fame by Adam Stewart, Deputy Chairman of Sandals and Beaches Resorts in Turks & Caicos

In our world, we have the best travel advisors in the industry and the most strategic marketing, training and technology programs all working together to achieve the impossible. Our 2020 sales are already looking strong with 25% growth projected.

Michelle Fee, CEO and founder of Cruise Planners, an American Express Travel Representative, was recently inducted into the coveted Sandals Resorts International (SRI) Hall of Fame at their 18th annual Sandals Travel Agency Recognition (STAR) Awards gala held at Beaches Turks & Caicos.

"I’m incredibly honored being inducted into Sandals’ Hall of Fame," said Fee. “Being only the fifth woman and only host agency means the world, especially as Cruise Planners continues our dominance as leaders in land travel.”

Fee founded Cruise Planners 26 years ago with a primary focus on cruise sales, but quickly evolved to reimagine the travel world. Under her visionary leadership, today, Cruise Planners, an American Express Travel Representative has become the largest network of home-based travel franchise company with more than 2,500 travel advisors across all 50 U.S. states and has evolved to sell all types of travel – cruises, guided land tours and all-inclusive resort vacations.

“Cruise Planners is well known in the travel industry for our strength in cruise sales, but now, we are also leading the pack in land sales,” Fee said. “Our travel advisors have put in the time to learn about selling land travel and we will continue to invest in this market segment.”

Cruise Planners was also awarded the top honors from Sandals and Beaches Resorts:

  • Top Worldwide Host
  • Top National Host
  • Best of the Best

“In our world, we have the best travel advisors in the industry and the most strategic marketing, training and technology programs all working together to achieve the impossible,” Fee said. “Our 2020 sales are already looking strong with 25% growth projected.”

As an industry-leading innovator, Cruise Planners announced an incredible 14 new proprietary tools designed to help travel advisors to be more efficient, effective and to help analyze their business at their recent annual Cruise Planners Convention.

The Sandals Hall of Fame award is presented to individuals who have made a significant contribution to the success of Caribbean tourism. Recipients of this award represent a wide cross-section of the travel industry, but all share a passion for the Caribbean and have worked diligently to promote cultural understanding, meaningful trade and ultimately, the responsible growth of tourism in the region. The awards ceremony in Turks & Caicos was attended by notable figures from the Turks and Caicos Islands and 560 travel advisors and their companions from the United States, Canada, Latin America and the United Kingdomto be recognized for their hard work and commitment to the Sandals brand.

Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our Media Room or Socially Yours page for social media updates and handles. For additional information or to make reservations, vacationers should locate a travel advisor near them. For those interested in becoming a franchise owner, please visit the Cruise Planners franchise website.  

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