Crunch Fitness Austin Franchise Names Joel Ross COO

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Joel Ross to lead operations and growth for Crunch Fitness Austin.

The Undefeated Tribe dba Crunch Fitness has made a significant investment in their executive leadership team and appointed Joel Ross as their new Chief Operating Officer. In this position, Ross will lead the Crunch Fitness Austin franchise growth strategy and operational integration; rapidly expanding the beloved brand from 7 to 50 locations in the next 5 years.

With a previous position as COO at Torchy’s Tacos, Ross is a seasoned professional with over 30 years of operations, scale and leadership by working with reputable brands including Texas Roadhouse, Bennigans and Aspen Creek.

“Joel is an experienced executive and transformative leader who has helped scale his recent company from 30 to 100 locations in 3 years. Ross is an expert in leading end-to-end operational strategies and is a champion of people first culture. He has the experience and expertise in leadership, management, and overall capability to accelerate the Crunch Fitness brand throughout Texas, New Mexico, Cincinnati and Oklahoma,” said Tony Hartl, CEO and Founder of Crunch Fitness Austin.

About Crunch Fitness:
Fusing fitness with entertainment to make serious exercise fun, Crunch Fitness offers miles of top-quality cardio and strength training equipment, power half-hour circuit training, a functional training area with indoor turf, a dedicated group fitness studio offering 70+ weekly classes, Ride Studio for high-energy spin classes, Kid’s Crunch Babysitting, a sauna, premium tanning beds, spray tanning, HydroMassage® and more.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1.8 million members with 400 gyms worldwide in 30 states, Australia, Canada, Costa Rica, Puerto Rico and Spain. Crunch is rapidly expanding across the U.S. and around the globe.

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Amber Givens
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