NEWPORT BEACH, Calif., August 12, 2019 /PRNewswire-PRWeb/ -- Cryotherapy has recently been the target of negative press due to the frostbite injury suffered by Antonio Brown of the Oakland Raiders. However, the cause of Brown's injury was not due to cryotherapy, but due to a failure to use protective footwear that is required in any cryotherapy session. Numerous NFL teams, such as the Dallas Cowboys, the Washington Redskins, the Denver Broncos and many more, are stepping into cryo chambers instead of long, wet ice baths, as their chosen method of sports recovery.
"The Antonio Brown incident is the equivalent of running a mile in the snow, barefoot. When you go out in the snow, you put on snow boots. Likewise, you need to dress appropriately for a cryo session in order to avoid suffering unnecessary repercussions," says Keith Scheinberg, founder and CEO of Cryo Innovations, the leading manufacturer of cryotherapy chambers in the U.S. "Our machine was not involved, but all cryo chambers require feet and hands to be properly covered. This was an operator and user error."
Cryotherapy is one of the hottest trends among celebs, pro athletes, fitness buffs and everyday consumers for all of its many benefits. A fast and safe alternative to an ice bath, cryotherapy drastically reduces the body's temperature, forcing it into a fight or flight mode, where blood rushes from the extremities to the core. Once a treatment is over, the blood returns to the extremities, fully oxygenated and purified-- accelerating muscle recovery and reducing inflammation due to strenuous activity. In addition to pain and inflammation relief, cryotherapy also boosts energy, enhances weight loss, and rejuvenates skin. For pro athletes, it replaces the painful, 20-minute ice bath with a dry, 3-minute session at minus 225 degrees Fahrenheit.
"Cryotherapy is eight hours of drug-free, relief," says Scheinberg, whose XR Cryo Chamber is the safest and most technologically advanced machine on the market. Cryo Innovations has bio-metric check-in procedures in place that would have prevented the incident that happened with Antonio Brown. The XR Cryo Chamber will not start without the user acknowledging and signing that they are wearing the proper hand and footwear (that's provided) before entering the chamber. To ensure the safety of each person entering the chamber, Cryo Innovations provides two sets of protective robes, gloves, and booties with each chamber.
"Improper handling was the culprit for Brown's injury, not cryo. His injuries are very unfortunate, and they were also completely preventable by simply wearing proper, protective clothing," states Scheinberg.
Cryo Innovations sets the bar for safety standards in the cryo industry. The whole-body XR Cryo Chamber is the first cryotherapy solution to combine biometrics, thermal imaging and 8 on-board safety features, to ensure user safety and minimize owner liability.
About Cryo Innovations
Founded by Keith Scheinberg in 2015, Cryo Innovations, Inc. has quickly become the industry standard in Cryotherapy—providing the safest, most technologically advanced cryotherapy chamber on the market. Launched in 2017, the revolutionary "made in the U.S." XR Cryotherapy sauna runs on a cloud-based Android tablet with a built-in Point of Sale, dual-fingerprint authorizations, a tablet and a web-based portal that can accommodate up to 1,000 storefronts. Each chamber is self-regulated by 8+ safety features—including an emergency shut-off, oxygen sensor, head sensor, fingerprint authorization, and operator-required operation. Cryo Innovations is one of the nation's leading suppliers of Cryotherapy chambers to gyms, salons, chiropractors, and other facilities. The company is based in Newport Beach, California. For inquiries or to purchase, please call (888) 431-2796 or visit http://www.CryoInnovations.com. For media inquiries, please contact Anita S. Lane at 313.447.9083 or AnitaSLane(at)senseicommunications(dot)com.
SOURCE Sensei Communications
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