“Throughout my career, I’ve seen first-hand how digital plays a large part in how audiences consume entertainment and the opportunity that means for brands and now creators,” said Zuiker.
MIAMI (PRWEB) January 23, 2020
Timed with the National Association of Television Program Executives (NATPE) Conference this week in Miami, CSI franchise creator Anthony E. Zuiker today announced that he has joined Obsesh Media as Board Advisor and Executive Creative Director. Obsesh is a new lifestyle brand and digital entertainment network focused on fueling passionate communities around the outdoors through authentic stories from some of the freshest faces, athletes and creators across categories such as food and travel, outdoor adventure and sports, health and wellness and environmentalism.
Leveraging his visionary storytelling talents and experience in building global entertainment franchises, Zuiker will be lending creative direction and expertise in all areas of Obsesh’s programming, content, series and brand campaigns, in addition to mentoring the Company’s next generation of storytellers as they develop original series and projects in partnership with brands.
The partnership re-teams Zuiker with his longtime communications advisor Jonalyn Morris (Beats by Dre/Disney Interactive), who is co-founder and Chief Development Officer of Obsesh.
“Throughout my career, I’ve seen first-hand how digital plays a large part in how audiences consume entertainment and the opportunity that means for brands and now creators,” said Zuiker. “I look forward to supporting Jonalyn and her vision. She is extremely talented when it comes to building brands and absolutely relentless in anything she puts her mind to.”
Zuiker has been behind several groundbreaking digital moments over the past 10 years, including creating “Cybergeddon,” the first digital blockbuster for Yahoo, in partnership with Symantec. He partnered with the channel Black Box TV for the launch of YouTube’s first premium channels initiative, and Zuiker is the creator and author of the best-selling digi-novel series “Level 26.”
“Anthony is an absolute visionary when it comes to storytelling for new platforms, and I can’t think of a better person to help us create a new network that truly reflects today’s younger audiences,” said Morris. “Also, we could not be more proud of the fact that Anthony has made a career of putting women in the forefront in entertainment, even launching CSI, 20 years ago this year, alongside two strong and talented female showrunners.”
Zuiker and Obsesh are at the (NATPE) Conference in Miami where Zuiker, a previous recipient of NATPE’s prestigious Brandon Tartikoff Legacy Award, is teaching a Masterclass on the Art of the Pitch and serving as a judge in NATPE’s Unscripted Pitch Fest. Zuiker will also be joining Obsesh Co-Founder and CEO Tracy Benson on a Branded Storytelling For Digital-First Audiences Panel that also features Obsesh creators Abe Mills of Sunshine Mafia and Alex Chacon of Modern Moto Diaries.
For more information on Obsesh, visit https://www.obsesh.com/
About Anthony E. Zuiker
Anthony E. Zuiker is the creator of the “CSI” franchise, which has earned the title of the “most-watched show in the world” on multiple occasions, spawned three television spin-offs (“CSI: Cyber,” “CSI: Miami” and “CSI: New York”), aired hundreds of episodes, and even garnered a GUINNESS WORLD RECORD®. As one of the most groundbreaking storyteller’s today, Anthony continues to innovate across every platform from TV to Digital to Books and Broadway. His new unscripted series “Trey the Texas Medium” is set to launch in February on A & E, and Anthony has several other shows in the works. As the creator of “Cybergeddon,” the first digital blockbuster for Yahoo, and as the best-selling digi-novel series “Level 26,” Anthony is lending his storytelling expertise to new digital networks as well, including Vault TV, now live on Roku and Obsesh, a new lifestyle network for those passionate about the Outdoors. In addition to his own publishing company Zuiker Press with wife Michelle, Anthony is also executive producing Soul Train the musical for Broadway.
About Obsesh Media
Obsesh is a digital video entertainment network and lifestyle media brand devoted to Millennial and Gen Z’ers outdoor adventure obsessions. They are inspiring a generation to get outside together, connect to global communities, and create experiences that positively impact each other and the earth. For more information on Obsesh, visit https://www.obsesh.com/