Culture Imperative Takes Center Stage – a just released podcast is a must listen to entrepreneurs and business professionals

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Exclusive interviews with Barefoot Wine Founders discussing Culture and the Entrepreneurial Imperative -

Culture Imperative Takes Center Stage

“Be intentional about crafting your cultural brand with new hires…its a game-changer”

With Culture being the undisputed board imperative for 2020, ForbesBooks and Culture Code Champions author Bill Higgs speaks with Barefoot Wines founders, Michael Houlihan and Bonnie Harvey, about how to unleash the potential of culture in organizations.

From assessing talent to the hiring and onboarding process, these industry experts explore in a just released two-part podcast the universal approach as codified in Culture Code Champions – 7 Steps to Scale and Succeed in Your Business. All three entrepreneurs built companies from scratch, which changed the face of their industry by developing, deploying and measuring an intentional culture. They share with listeners their journey and provide actionable insights to anyone who wants to improve the lives of their employees and the impact of their organizations.

“Keep the founder’s entrepreneurial spirit alive with our onboarding process” is the key to successfully ensuring a great culture, notes Michael Houlihan co-Founder of Barefoot Wines and co-author of the book The Barefoot Spirit. Higg’s followed this sentiment with, “Be intentional about crafting your cultural brand with new hires…it's a game-changer” in his discussion on Culture Code Champions.

Culture Code Champions is an advisory and consultancy that helps the world’s most ambitious change-makers define, deploy and measure an intentional culture. By providing tools, insights and experience, we help organizations achieve extraordinary results in setting a magnetic culture that attracts and retains the best talent. Based on the pathway outlined in the ForbesBooks Culture Code Champions – 7 Steps to Scale and Succeed in Your Business, Culture Code Champions helps organizations build a championship culture that will increase bottom line profits significantly. Learn more and listen to the Barefoot podcast at and follow us on Instagram @culturecodechampions

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Meg Lassarat
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