World's original creator of manufactured stone veneer looks to encourage individual expression and creativity
ROSWELL, Ga., March 15, 2023 /PRNewswire-PRWeb/ -- Cultured Stone, the originators of the manufactured stone veneer category, announces a refreshed brand position that encourages unleashing personal creativity and exploring the limitless boundaries of individual expression. Through branding elements, including logo designs and color palettes, Cultured Stone invites building professionals, designers, artists, homeowners and all those inspired to awaken their surroundings.
"Nearly 60 years ago, Cultured Stone tapped into its own pioneering spirit to create the world's first manufactured stone veneer, which made it possible to feature the authentic hues and natural textures of stone and brick in any environment," said Sarah Lograsso, Director of Marketing and Product Design. "Today, we want to bring out that same innovative, imaginative spirit in others and encourage creators at every level to achieve their own unique vision when designing the spaces that mean the most to them."
A call to awaken your surroundings
A completely fresh beginning opens up new possibilities for boundless creativity, whether it's a blank canvas on an artist's easel or an open, white-walled space within a home. Cultured Stone wants to foster the notion of design as one's autobiography and help turn inspiration into a permanent part of a home.
"Inspiration can strike at any moment. When it hits, there is a corresponding longing to transform that vision and make it a reality," said Lograsso. "The right idea can stir up endless possibilities in our imagination and activate our senses to create an exceptional space that evokes feeling and emotion. Regardless of what serves as the muse, Cultured Stone can be one of the mediums for expressing your vision."
The cornerstone of the brand
Cultured Stone's new logo is a simple script interpretive of an artist's signature on a completed piece of work. The logo is accompanied by the brand name in a block text with the newly coined tagline "Awaken Your Surroundings."
"In the final stages of the manufacturing process, every Cultured Stone product is stamped with a signature icon," said Lograsso. "When you're working with Cultured Stone products, the final creation should tell your unique design story, and the new logo pays homage to the idea of putting your signature on your work."
Cultured Stone is a member of the Westlake Royal Building Products™ portfolio of exterior and interior building products. For more information on Cultured Stone and its products, visit CulturedStone.com.
About Cultured Stone
Driven by a pioneering spirit, Cultured Stone introduced the world's first manufactured stone veneer, making it possible to feature the authentic hues and natural textures of stone and brick in any environment. Nearly 60 years later, Cultured Stone continues to lead the industry creating the finest stone products for empowering the artist within and bringing incomparable designs to reality. For more information on Cultured Stone's catalog of products, visit CulturedStone.com.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
Media Contact
Chad Riley, Merlot Marketing, 916-285-9835, [email protected]
SOURCE Cultured Stone
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