Turnkey features, Content Hub and Insights Hub, automate the process of leveraging media content to drive measurable hotel bookings and unlock unprecedented insights and ROI.
NEW YORK, Jan. 8, 2025 /PRNewswire-PRWeb/ -- Curacity, hospitality's leading media brand network that powered over $500M in validated hotel bookings in 2024, launches two new solutions: Content Hub and Insights Hub. These innovative hubs streamline how hotels reach and convert high-value guests through premium publications like AFAR, Travel + Leisure, and more than 50 others.
Content Hub: Master Your Media Narrative
Content Hub revolutionizes how hotels control media coverage, delivering unprecedented message precision across top-tier publications. The platform's features allow hotels to upload their priority messages – from seasonal offers to signature programming – to reach millions of qualified travelers who have opted-in to receive content from trusted media brands. Curacity successfully placed 538 of 825 hotel campaigns in premium media newsletters during beta testing, automating an otherwise arduous and manual process.
Insights Hub: Unlock Revenue-Driving Intelligence
Insights Hub leverages first-party data to bridge critical gaps between PR, advertising, and revenue. At its core is Curacity Lead Time, a pioneering metric that reveals the days between content exposure and booking conversion. Without this proprietary intelligence, the guest journey is incomplete. When combined with the days between booking conversion and check-in, with which hotels are familiar, properties can precisely time campaigns for maximum revenue impact. Insights Hub will also feature forward-looking occupancy and length of stay data for benchmarking and planning.
"Curacity turns upper-funnel marketing from a blind investment into a revenue-driving engine," said Nick Slavin, CEO and co-founder of Curacity. "Our platform uniquely combines premium media exposure with concrete performance metrics, delivering 10-20x ROI."
Validated by the Numbers: The Future of Hospitality Marketing
Recent Skift research in partnership with Curacity validated how travelers trust, use, and rely on media brands.
- 81% of travelers trust media brands to deliver quality hotel recommendations
- 75% of travelers are more likely to book a hotel after reading about it in a trusted media brand
- 52% of travelers trust media brands more than any other marketing channel; hotel social media (25%) and digital advertising (20%) lagged far behind
"The future of hotel marketing isn't about choosing between brand building and performance - it's about mastering both," said Slavin. "Our platform gives hotels the technology to transform trusted media coverage into measurable revenue while maintaining the premium positioning required to create demand and build a brand."
For more information about Curacity's revolutionary marketing solutions or to book a demo, visit www.curacity.com.
About Curacity
Curacity is the leading media brand network that drives measurable revenue for luxury and lifestyle hotels through brand-elevating exposure to high-value travelers. Leveraging first-party data, proprietary technology and partnerships with AFAR, Travel+Leisure, Shermans Travel, and many more, the platform delivers validated 10-20x ROI. Named among Inc. 5000's top 20 travel and hospitality companies and Digiday's Best Content Marketing Platform of 2024, Curacity is headquartered in New York and Stamford, CT.
Media Contact
Nick Papa, Curacity, 1 9176792053, [email protected], www.curacity.com
SOURCE Curacity
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