Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

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New partnership empowers FirstSpirit customers to leverage social media user generated content (UGC) to sell more effectively online

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user generated social content to sell more effectively online.

Today’s retailers need new ways to connect with and convert shoppers. This new social content + commerce-focused partnership helps retailers quickly tap into the unique content surrounding their brands and amplify it, making it easier for shoppers to go from inspiration to action. Joint customers can source and select any of that content—including influencer and user-generated images and videos—for re-use across websites and other channels, creating thumb-stopping moments that help shoppers envision how products can be used in their lives, giving them confidence to buy and compelling them to action.

By aligning e-Spirit’s Firstspirit hybrid headless CMS with Curalate’s UGC platform, brands can:

  • Launch influencer marketing campaigns that accelerate the path to purchase
  • Quickly source and publish user generated content from the easy to use FirstSpirit UI
  • Continuously deliver experiences across the entire customer journey that inspire customers to action
  • Leverage their investments in powerful UGC/CMS technologies and continue to select best-of-breed solutions throughout the entire e-commerce tech stack

“Social media is no longer simply another commerce channel. It has become a content marketing strategy that leverages the social content customers create to influence buying behavior and increase revenues,” said Curalate CEO and co-founder Apu Gupta. “Together with e-Spirit we’re making influencer generated content not simply a best practice, but a mandate for digital experience-focused marketers everywhere.”

According to Udo Sträßer, chief revenue officer of e-Spirit, “To stay relevant in today’s competitive retail and e-commerce market, brands must leverage all of the tools at their disposal to influence and persuade shoppers. This means having an agile CMS that easily integrates with next generation experience tools such as Curalate. Our integration with Curalate means retailers can quickly tap into fan base content and make it work for them for next generation experiences and an e-commerce edge.”

About Curalate
Curalate is the leading Social Commerce solution, enabling brands and retailers to use social media to sell more effectively online. With Curalate, any image or video can be easily turned into a storefront enabling consumers to discover products they never knew existed. Curalate's digital storefronts were visited over 700MM times in 2018 and drove hundreds of millions of dollars in incremental eCommerce revenues for the 1,100 brands and retailers who use Curalate. Curalate has 100 employees across its offices in Philadelphia, New York, Seattle, and London and has raised nearly $35MM in venture funding from NEA, MentorTech Ventures, and First Round Capital.

About e-Spirit
e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid CMS (headless optional), AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action. We call this the Digital Experience Edge.

e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as L’Oréal, Lancôme, Commerzbank, BASF, Bosch, Belk, Urban Decay, Olympus, Santander Bank, Carter’s, Sterling Jewelers and many others. For more information, go to

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Rob Goodman
McKenzie Worldwide
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