Cuseum Launches Digital Guest Pass Referral Solution

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New digital referral solution leverages members’ peer networks to increase engagement and acquire new audiences for museums and nonprofits.

Cuseum, a leading provider of software for museums and cultural institutions, today announced the launch of a new solution, Guest Pass Referral, which helps organizations drive engagement and attendance, learn about their audience, and facilitate growth in member acquisition.

Since Cuseum's founding, the company has helped over 200 customers enhance audience engagement through a variety of digital tools, including their mobile guide platform and digital membership cards. The company observed the cultural sector's rapidly growing priorities around increasing attendance, membership, and visibility. To address these needs Cuseum created an easy and cost-effective solution that empowers organizations to leverage the networks of their most dedicated supporters to address these challenges. Their digital guest passes help organizations tap into the networks of their membership base in a new way.

"Referrals are more trusted than any other form of marketing and until now our partners had no easy insight into whether their members' physical guest passes were being shared and driving new members to their institution," said Brendan Ciecko, CEO and founder of Cuseum. "Cuseum is taking what used to be the cumbersome and untrackable process of manually mailing guest passes and putting it online with straightforward, easy-to-distribute digital guest passes. Our newest product will help our partners increase reach, deepen trust with their existing members, and aid in new visitor and member acquisition in a cost-effective way."

Similar to peer-to-peer fundraising, Cuseum's new digital referral solution allows organizations to take advantage of their patrons' social connections to bolster and expand their constituent bases, while also adding new convenience and value for their members.

The digital referral program allows members to effortlessly make the most of one of their most shareable membership benefits – the guest pass. Through an intuitive online process, members can share their allotted guest passes to friends. "Our hope is that our partners will find fun, creative ways to reward the members who share their digital guest pass with folks who go on to become members. The possibilities are limitless," says Ciecko.

Beyond the benefits to institutions and members, Cuseum’s digital referral solution benefits the planet. As consumer and partner preference trend towards eco-friendly offerings, Cuseum’s digital referral solution will become increasingly important.

Learn more about Cuseum’s digital referral solution at https://www.cuseum.com/guest-pass-referral

About Cuseum
Cuseum helps organizations drive visitor, member, and patron engagement using digital tools. Cuseum's software platform makes it easy for museums, attractions, and nonprofits to publish mobile apps, generate digital membership cards, and leverage data insights. Headquartered in Boston, the company is backed by leading investors including Techstars. For more information visit http://www.cuseum.com or follow Cuseum on Twitter at @cuseum.

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