Custom Essence, Inc. Expands its Creative and Sales Teams

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As part of its continued restructuring to address record growth, Custom Essence, Inc. is making two key organizational appointments to support its strategic initiatives.

"Our long tenured and dedicated staff coupled with new, experienced professionals, is enabling us to manage our significant growth in a pragmatic and seamless manner," Prashun Patel, President, Custom Essence Inc.

In an effort to support its continued growth and expansion, Custom Essence Inc. is announcing the following Personnel changes:

  • Chris Casale as Director of Creative Services (Perfumery)

Chris has been promoted to Director of Creative Services and will be responsible for managing Custom Essence’s perfumery team and aligning Custom Essence’s creative efforts with customer needs.

  • Annmarie Reed as Vice President of Sales

Annmarie joins Custom Essence after a successful 26 year sales career with Aromatech/Agilex. Annmarie will be an important addition to the Custom Essence team helping us achieve our aggressive five-year sales growth strategy.

Additionally, Custom Essence has completed the first phase of its building renovation program, upgrading and modernizing their Marketing, Sales, Evaluation, Perfumery and Regulatory space. The second phase commences this summer with an upgrade and expansion of the sample, application and analytical lab space.

Custom Essence is a mid-sized custom fragrance manufacturer based in Somerset, New Jersey.

Custom Essence creates high quality fragrances through an artful balance of creativity and technical knowledge. A team of master perfumers, evaluators, quality assurance and regulatory professionals all contribute to bring winning fragrances to our client base.

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Prashun Patel
Custom Essence, Inc.
+1 (732) 249-6405 Ext: 260
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Jack Corley
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