Advising on the impact of AI in growth operations, CRM, sales force automation, and customer success technologies
PALO ALTO, Calif., July 1, 2024 /PRNewswire-PRWeb/ -- Constellation Research today announced the appointment of Martin Schneider as vice president and principal analyst to research and advise clients on growth operations, CRM, sales force automation, sales performance and revenue optimization, and customer success technologies. The appointment of Schneider reinforces Constellation's ongoing commitment to providing strategic guidance to companies seeking to transform business and disrupt markets by understanding, adopting, and leveraging future-forward strategies.
Schneider has had a unique career that has spanned both analyst and practitioner roles, focused on high technology and related industries. The unifying factor has always been both a keen analysis of go-to-market trends, while also having achieved success as a revenue leader.
"I am thrilled to be joining such an incredible team of forward-thinking analysts and visionaries," said Schneider. "It is a very exciting time in the world of front office software: as artificial intelligence and a renewed focus on growth across all customer lifecycle touch points has resulted in a new wave of innovation. I am eager to help advise both technology practitioners and providers alike through these new, uncharted waters."
Schneider started his career as a journalist covering B2B technologies, and quickly transitioned into a leading analyst covering application software for the 451 Group in NYC, where he specialized in CRM, marketing automation, and business intelligence and analytics technologies. As a former Head of Research at ANNUITAS, a leading go-to-market consultancy and advisory firm, Martin has consistently driven revenue growth and product strategy.
"In the ever-confusing world of influencers, bloggers, and media personalities all attempting to conduct research and analysis, our clients expect trusted voices and industry experience in their analysts," noted R "Ray" Wang, CEO and founder of Constellation Research. "We're excited to bring Martin on board for his expertise, thought leadership, and diligence in covering customer facing technologies and industry leading topics on revenue and growth. As AI permeates the technology landscape, our clients seek thoughtful and critical analysis in separating the hype from the reality. You can expect Martin to be on top of each trend and making sense of what buyers want and what vendors need to know in their roadmaps."
After analyzing various go-to-market strategies of dozens of technology vendors, Schneider made the move to the vendor side, where he led successful go-to-market teams for several startups and established tech providers, including SugarCRM, Basho Technologies, Caspio, and SupportLogic.
At Constellation Research, Schneider will merge his two passions in producing research and analysis around modern go-to-market and growth strategies for a broad set of B2B professionals.
ABOUT CONSTELLATION RESEARCH
Constellation Research is a technology research and advisory firm based in Silicon Valley. We deliver strategic guidance to companies seeking to transform their businesses through the early adoption of disruptive technology. Our analysts draw on their experiences as practitioners to deliver pragmatic advice to CXOs leading digital transformation within their organizations. Clients include board of directors, C-suite executives, line-of-business leaders, and IT visionaries who are not afraid to challenge the status quo. Our mission is to conduct research on emerging technologies, identify and validate trends, and empower our clients to succeed in the digital economy. Constellation Research also hosts DisrupTV, a show hosted by our founder R "Ray" Wang, which features disruptive leaders and reaches 40k+ viewers each week.
Media Contact
Elle Froze, Constellation Research, 414-254-3525, [email protected], https://www.constellationr.com/
SOURCE Constellation Research
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