Customer Experience Analytics Company OdinText Is Now OdinAnswers

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Company Evolves to Help Brands Quickly Derive Insights and Answers from Data

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OdinText, a customer experience analytics platform, today announced that the company has changed its name to OdinAnswers. Built on the pioneering analytics work of OdinText, OdinAnswers will continue to help digital-first businesses, serving hundreds of thousands of customers, win the insights arms race and find the right answers contained within the rapidly expanding pools of customer data.

Important information and insights are often hidden within customer feedback, survey responses, reviews, social interactions and business metrics. By combining a scalable technology platform and consumer intelligence research center at the core of its technology, OdinAnswers allows brands to “understand” their customers at the scale and speed they need to make better decisions faster.

“Shortly after arriving in 2018 and talking with our clients, it became clear that the team and technology at OdinText were delivering something far beyond text analysis – we were providing companies with answers hidden within their data that solve business challenges,” said Andy Greenawalt, CEO, OdinAnswers. “The focus of our research, technology development and passions are now all focused on a single point – helping our clients discover these answers. With that realization, we wanted to capture this focus in our new name.”

“The more than two decades we have invested in text analytics and analysis methods were always a means to an end, not the end itself,” said Tom H. C. Anderson, Founder & Chief Research Officer. “The goal of the analysis was always to help brands extract answers from increasingly diverse data pools– answers that could be used to address challenges and grow their business. OdinAnswers helps our clients crack the code and find those answers. In the past year, we have grown our leadership, raised capital and invested in the technology and capabilities to get us to where we are today: the launch of OdinAnswers.”

About OdinAnswers:
OdinAnswers is a customer experience analytics platform for digital-first companies to better understand their customers. By finding the hidden relationships between customers’ thoughts and feelings and business performance data, OdinAnswers uses natural language processing, advanced statistical modeling and machine learning to help its customers win the insights arms race. To learn more, visit http://www.odinanswers.com.

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Andy Greenawalt
OdinAnswers
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