CYA Smart Alliance Builds Strength in Numbers

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The Smarter Pool Care Movement Gains Momentum With New Industry Leaders Joining Every Week

CYA Smart Alliance Builds Strength in Numbers
As the alliance gains momentum, the movement to bring sanity back to pool and water care has shifted from a topic of conversation to actionable change

Leading pool professionals from across the industry have continued to join the CYA Smart Alliance to help meet customers’ demands for better, sustainable, and consistent water care. As the alliance gains momentum, the movement to bring sanity back to pool and spa water care has shifted from a topic of conversation to actionable change. Pool and spa professionals' can join the CYA Smart Alliance at cyasmart.org.

“We are happy to welcome the fast growing number of members and support them as they promote better water care,” states Steve Berens, CEO of Clear Comfort, a founding member of the CYA Smart Alliance. “The more industry professionals that commit to being CYA Smart™ the quicker we can provide simplified water care to pool and spa owners.”

By joining, CYA Smart Alliance members dedicate their company’s water care methods to significantly reduce cyanuric acid overstabilization and the problems that it brings. Addressing the ongoing cycle of chemical overtreatment leading to water and chemical waste from CYA is long overdue. The CYA Smart Alliance aims to stop the cycle, give pool and spa owners back control of their water and deliver a swimming experience focused on sustainability and consistency.

“The support and commitment the CYA Smart Alliance has experienced so far not only gives a promising outlook for the pool industry but for pool and spa owners as well,” says Zdenek Kratky, CMO at Sigura. “By coming together with one common goal, members are able to help each other and work collaboratively which has been missing from the industry.”

The CYA Smart Alliance continues to welcome new members from the pool industry to propel the movement further forward. As a new member, Kevin Boyer, COO of Poolsure (Greater Texas) said, “We are thrilled to partner with a group of like minded companies to continue the work of smart pool chemistry education in support of our core mission of promoting safe water and healthy swimming across our service areas.”

Zac Nicklas from The Pool Boys (League City, Texas) adds, “The number one issue we fight with chlorine pools is high CYA, so it was a natural fit when we found the CYA Smart Alliance. Using less chemicals while creating a better swimming experience is the smart choice for healthier water and a happy customer.”

The more growth the alliance gains, the quicker positive change will happen for the pool industry and for consumers wanting healthier water right now. “The topic of cyanuric acid use in pool and spa water has been around for too long without action. We are very excited to join the CYA Smart Alliance and begin taking steps to remedy this issue,” Don Hummel, Owner of WaterworX Pool and Spa (Camarillo, California) stated.

The CYA Smart Alliance is proud to welcome its newest members including the following industry leaders:

1. Poolsure (Greater Texas)
2. The Pool Boys (League City, Texas)
3. WaterworX (Camarillo, California)
4. Green Gecko Pools and Spas, LLC (Chicago, Illinois)
5. G2 Aquatics, Inc. (Naples, Florida)
6. A-Quality Pools (North Richland Hills, Texas)
7. Atlantic Aquatech (Ocean City, Maryland)
8. Fluid Design Concepts, LLC (Waynesboro, Virginia)
9. E-Konomy Pool Service & Supplies (Tucson, Arizona)
10. The Pool Guy (Broussard, Louisiana)

To join the CYA Smart Alliance and get involved, please visit cyasmart.org.

About the CYA Smart Alliance
The CYA Smart Alliance is industry leaders coming together to bring sanity back to pool and spa care. They are taking action to improve water care and swimming. Members of the CYA Smart Alliance are actively committing to simpler pool and spa care, safe and healthy water, and sustainability by saving water. They are choosing a smarter, easier, way forward. Coupling Smart Oxidation™ with Smart CYA™ in pools and spas is the beginning of the journey to a better industry.

About Clear Comfort
Clear Comfort manufactures and sells non-chlorine pool and spa water disinfection systems. Clear Comfort’s patented hydroxyl-based advanced oxidation (AOP) technology provides the best swimming experience available with proven, effective and non-toxic treatment. With headquarters and manufacturing based in Colorado, Clear Comfort customers receive a sustainable, “Made in the USA” product. Clear Comfort is a proud Impact Driven™ company delivering healthy, ethical and sustainable solutions to the market. For more information about Clear Comfort, please visit clearcomfort.com.

About Sigura™
Headquartered in Alpharetta, GA, Sigura is a leading provider of innovative water treatment solutions. The company maintains six production facilities throughout North America, South America, Europe and Africa, with 1,200 employees globally, located in all major regions. It features top consumer brands in the residential pool care market and strong positions in high-growth Industrial & Municipal water markets. Key brands include HTH®, Pulsar®, poolife®, GLB®, Applied Biochemists®, Leisure Time®, Baquacil®, BaquaSpa®, Constant Chlor®, Hypocal®, and more. To learn more about Sigura visit http://www.sigurawater.com

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Gabrielle Palumbo
@ClearComfortH2O
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Clear Comfort
since: 05/2014
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