PHILADELPHIA (PRWEB) July 15, 2019
Cygnus Marketing Communications, a performance marketing and enrollment management solutions agency based out of Philadelphia, PA, announces the completed acquisition of Dunker, an innovative, metrics-driven performance digital marketing agency based out of Bala Cynwyd, PA. Cygnus Marketing Communication has also rebranded as Cygnus Education (Cygnus) to represent its unwavering commitment to excellence in exclusively serving the higher education industry.
Cygnus’ acquisition of Dunker fuses complementary resources for performance digital and traditional marketing, media planning and buying, enrollment management, branding strategy and development, and creative services. Cygnus’ Philadelphia Headquarters will relocate and expand to its new Bryn Mawr, PA location.
“Institutions of higher education continue to see value in Cygnus’ transparent, analytics-based approach to helping expand marketing and recruitment efforts,” said Marcelo Parravicini, Cygnus’ CEO. “We’re incredibly excited to add additional resources to our fast-growing roster.”
As noted by Drew Milner, Cygnus’ Executive Vice President of Media Services, “Today’s higher education institutions face a highly crowded, competitive environment and as a result need a smart, data-driven approach to digital marketing. We look forward to leveraging additional resources to enhance our service offerings as we continue to use digital marketing expertise to present partner institutions with new growth opportunities.”
About Cygnus Education
Cygnus is a leader in performance marketing and enrollment management solutions, providing fully transparent, analytics-based strategies that achieve challenging marketing objectives, driving scalable and sustainable enrollment growth for higher education institutions. To learn more about Cygnus visit http://www.cygnuseducation.com.