Cynopsis Announces the 3rd Annual Measurement & Data Conference, Taking Place on June 11 in NYC

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Thought leaders to explain risks and opportunities in cross-platform measurement

“The continued pressure on programmers from advertisers to increase revenue, reach niche consumer groups, map the consumer journey and harness omni-channel efficiencies makes this conference more relevant than ever,” said Cynopsis Publisher Robbie Caploe.

Cynopsis is set to host the third annual Measurement & Data Conference on Tuesday, June 11th from 11:30AM – 5PM at CNVS in New York City. This conference will bring together experts in measurement and data to address a series of challenges, including solving for missing and overlapping data, the current landscape around the agency/network relationship, the rise of consultancies, the relevance of current TV measurement, advanced advertising, and much more (click here to view the day’s agenda).

Thought leaders will join us from a4, A+E, FOX, Google, Hulu, Kantar, Mediacom, Omnicom, Publicis and more to address these critical points in the discussion so that attendees can walk away well-armed with the necessary knowledge to succeed.

“The continued pressure on programmers from advertisers to increase revenue, reach niche consumer groups, map the consumer journey and harness omni-channel efficiencies makes this conference more relevant than ever,” said Cynopsis Publisher Robbie Caploe. “In an effort to future -proof our business, we need to work together to accurately assess the impact of these forces on the industry and help chart a clear path to success – from now into 2020.”

Seating is limited, to allow attendees the opportunity to ask questions, network, and leave with substantial takeaways. Register now to ensure that your seat is reserved – the Super Early Bird rate expires on March 1.

For questions, contact events(at)cynopsis.com or 1-800-777-5006. For sponsorship opportunities, contact sales(at)cynopsis.com. For all other information, click here to visit the event site.

About Cynopsis Media:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister daily Cynopsis Sports; weekly Esports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.

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