Cynopsis Launches Awards Program Celebrating The Leaders in Adtech Innovation

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Entries for the Cynopsis Adtech Awards are open from now until June 24th.

“The media space is evolving at such a quick pace in part because of the incredible technological strides that allow content and advertising to be viewed and shared on any and every screen,” said Cynopsis Publisher Robbie Caploe.

Cynopsis Media has opened the call for entries for the inaugural Cynopsis Adtech Awards, celebrating the advances in the technology that underpin the media business. Entries are being accepted from now through June 24th.

“The media space is evolving at such a quick pace in part because of the incredible technological strides that allow content and advertising to be viewed and shared on any and every screen,” says Cynopsis Publisher Robbie Caploe. “That’s why we are honoring these problem solvers and big thinkers – because they deserve it, and because they’re such vital participants in our industry’s success.”

From outstanding ad and brand safety solutions to deft achievements in strategy and implementation, Cynopsis is shining a well-deserved spotlight on those who are making a difference in the digital media supply chain. Winners and honorable mentions for the Cynopsis Adtech Awards will be awarded in the following categories:

Best Addressable TV Collaboration
Best Audience-Based Buying Platform
Best Use of Blockchain and Cryptography
Best Video Marketing / Advertising Platform
Best New Performance Metric
Most Innovative Implementation of Addressable
Most Innovative Use of AI to Optimize Campaigns
Outstanding Advance in Transparency
Outstanding Attribution Measurement
Outstanding Brand Safety Strategy
Outstanding Data Solution
Outstanding Display and Programmatic Advertising Platform
Outstanding Example of Custom Data Strategy
Outstanding Local Advertising Solution
Outstanding New and Innovative Ad Units
Outstanding New Audience-Based Ad Offering
Outstanding Post-Campaign Analysis
Outstanding Programmer Enablement Solution
Outstanding Proprietary Analytics
Outstanding Reporting and Analytics
Outstanding Supply Solution
Outstanding Targeting Capabilities
Outstanding Utilization of Data

The entry process is done entirely online (click here to get started) and involves a brief synopsis of your entry and some optional supporting materials.

The Cynopsis Adtech Awards are open to all individuals and teams worldwide including: digital media publishers, TV and online video networks, MSOs, studios, production companies, producers, brands, ad agencies, interactive media agencies, ad platforms, technology providers, developers and marketing and PR firms. Vendors are also eligible to compete on behalf of a client. The program is open to national and international entrants.

For entry questions, contact Cathy Pearson at cathyp@cynopsis.com. For advertising or sponsorship information, contact Robbie Caploe at rcaploe@accessintel.com.

About Cynopsis:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister daily Cynopsis Sports; weekly Media Tech, and weekly Esports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences and awards programs that are second to none. Find out more at cynopsis.com.

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Cathy Pearson