Dr. Rod J. Rohrich to Speak at Dallas Breast Reconstruction Awareness Day

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Dallas plastic surgeon, Dr. Rod J. Rohrich, will discuss the importance of reconstructive breast surgery on October 5, 2014, at a Breast Reconstruction Awareness Day Event in Klyde Warren Park.

Rod J. Rohrich, MD

Rod J. Rohrich, MD

What happens after mastectomy is uniquely important to patients as well. Breast reconstruction is an integral part of the healing process.

Dallas plastic surgeon, Dr. Rod Rohrich, Professor of Plastic Surgery at UT Southwestern Medical Center, and his peers invite members of the public to attend the Sky's the Limit Breast Reconstruction Awareness Day (BRA Day) Event sponsored by the Alliance in Reconstructive Surgery (AiRS). The gathering is taking place on Sunday, October 5, 2014 from 11:30 a.m. to 1:30 p.m. at the Ginsburg Family Great Lawn in Klyde Warren Park in Dallas, Texas.

In keeping with the AiRS mission, the Sky's the Limit event will educate, support, and empower women who have undergone mastectomies and fought against breast cancer. AiRS has arranged fun family-friendly activities, face painting, beauty consultations, and presentations from AiRS co-founder Dr. Rohrich and other board members. The event will conclude with a balloon launch to raise breast cancer awareness and celebrate cancer survivors.

Dr. Rohrich's presentation will encompass the benefits of reconstructive surgery and the possible routes that patients can take to achieve a full physical and emotional recovery. Nationally, it's estimated that up to 70 percent of women who would like reconstructive breast surgery following mastectomies are not aware of their options or are not able to completely afford reconstructive surgery on their own.

"Discussions on breast cancer typically focus on prevention and early detection," Dr. Rohrich said. "What happens after mastectomy is uniquely important to patients as well. Breast reconstruction is an integral part of the healing process. It's an effectual way to improve a patient's outlook and address one of the most common post-mastectomy complaints, which is a simple desire to 'feel whole' again."

Recovery from breast cancer is not an immediate process. There are challenges along the way. Non-profit organizations like AiRS were created to help patients and family members overcome these obstacles by providing comprehensive educational programs and access to surgical services for breast reconstruction.

The Dallas-based Alliance in Reconstructive Surgery was founded in 2012 by Dr. Rohrich and a group of like-minded professionals. The organization's efforts are furthered by annual events like Breast Reconstruction Awareness Day, which was established 2011 and is currently observed in more than 30 countries.

To learn more about AiRS and this event, visit http://www.AiRSFoundation.org. Those who are interested in attending may RSVP by contacting Tina(at)AiRSFoundation(dot)org.


About Rod J. Rohrich, M.D., F.A.C.S.

Dr. Rod Rohrich is a Distinguished Teaching Professor in the Department of Plastic Surgery at UT Southwestern Medical Center in Dallas, Texas. Dr. Rohrich graduated from Baylor College of Medicine with high honors, and completed residencies at the University of Michigan Medical Center and fellowships at Massachusetts General Hospital/Harvard (hand/microsurgery) and Oxford University (pediatric plastic surgery). He has served as president of the American Society of Plastic Surgeons, the largest organization of board certified plastic surgeons in the world. He repeatedly has been selected by his peers as one of America's best doctors, and twice has received one of his profession's highest honors, the Plastic Surgery Educational Foundation Distinguished Service Award, which recognizes his contributions to education in plastic surgery. Dr. Rohrich participates in and has led numerous associations and councils for the advancement of plastic and reconstructive surgery.

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Department of Plastic Surgery