Danzante Wines announces the brand's digital relaunch in the international markets
NEW YORK, Nov. 8, 2023 /PRNewswire-PRWeb/ -- Danzante Wines, a collection of straightforward, contemporary Italian wines, is pleased to announce the brand's digital relaunch, aimed at strengthening its online presence and connecting with wine enthusiasts worldwide. This strategic initiative includes the introduction of a new website, the reinforcement of the social media presence, and the creation of new digital assets.
The centerpiece of this digital transformation is the newly released Danzante website, which embodies the Italian way of life: passionate and filled with colors. The revamped website serves as a hub for wine lovers, offering a wealth of information on the brand's history, product portfolio, authentic Italian food and cocktail recipes, and useful wine tasting tips. Designed to provide customers with a captivating and user-friendly experience, the new Danzante website received several awards just four months after the relaunch, including Best UI Design, Best UX Design, Best Innovation, and Special Kudos at the international CSS Design Awards.
In addition to the website, Danzante Wines is enhancing the brand's presence on social media. On its official Facebook and Instagram pages, the brand showcases its rebranded products with fresh digital assets, including high-quality images and videos that capture the essence of Italian charisma.
Annalisa Pol, Marketing Director, notes: "The brand's relaunch enables us to foster stronger connections with our customers, both seasoned connoisseurs and newcomers to the world of wine. With the new Danzante logo, we aimed to convey the idea of immersing yourself in a swirling glass of wine and experiencing enjoyment and celebration with every sip. We also worked on creating a rich tapestry of visual content, including stunning images and videos that capture the spirit of Danzante: the wine that brings people together, the wine that piques curiosity and converts, the wine that pairs well with just about anything and any occasion."
"We are thrilled to embark on this digital journey and invite wine enthusiasts to join us in exploring the exciting world of Danzante Wines," highlights Van Hong Doan, E-commerce & Digital Manager. "The new website, vibrant social media presence, and compelling digital assets aim to enhance the brand's visibility and appeal across various platforms by providing an enjoyable digital experience for our customers and partners. By leveraging the power of technology and storytelling, we aim to create a digital presence that conveys the brand's key value: every moment of life deserves to be celebrated, and Danzante is the perfect companion for it."
For more information, please visit the new Danzante Wines website at https://www.danzantewines.com/ or follow Danzante Wines on http://www.instagram.com/danzantewines/
Media Contact
Helena Morgana Germanetto, Colangelo & Partners, (646) 624-2885, [email protected]
SOURCE Danzante Wines
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