Dark Horse CPAs Announce Promotion of Scot Goldring to Principal

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Goldring Completes Principal Accelerator Program, establishes SMB Accounting and Tax Practice Atlanta, Georgia

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You don’t need to follow the old method of buying a practice and running yourself ragged trying to rebuild it the way you want or attempting to build a client base from scratch

Dark Horse CPAs, a top accounting and tax firm serving small businesses and individuals across the nation, announces the promotion of Scot Goldring to Principal. Scot’s outstanding client service to small businesses in the areas of tax and accounting has earned him a seat at the table, becoming an equity Principal of the firm.

Scot entered the Dark Horse Principal Accelerator Program in November 2021 and quickly built a 6-figure book of business, due to a combination of technical knowledge, substantial experience in public accounting and ability to quickly build rapport and trust with clients. Due to the quality of his work, the depth of his relationships with clients and contributions to the firm and his colleagues, the decision was made to promote him to Principal effective May 2022.

Speaking to the challenges posed by the Accelerator Program, Scot stated, “the most challenging part of the program was learning how to sell myself and the firm to many prospective clients while delivering on those promises and effectively managing my time. Collaborating with other Dark Horse Accelerators was key to my growth and success in the program.” When asked which element of the Accelerator Program differed the greatest from his expectations, he explained, “I thought it would be harder to get prospects to believe in us. The stellar reputation that previous Accelerators and Principals have built for the firm over the years made this almost a non-issue. Add to that the less-than-stellar experiences most clients endure with other firms before finding us made it that much easier.”

The advice Scot would give to those considering their options in building a practice is, “you don’t need to follow the old method of buying a practice and running yourself ragged trying to rebuild it the way you want or attempting to build a client base from scratch. If you’re great at the client service piece of the business, the Accelerator Program is a much more attractive, and less expensive, alternative.” Moving forward, Scot is excited to, “continue building and refining my practice to optimize for both profitability and work/life balance for myself and those I will hire to support my practice. Also, I am looking forward to being able to mentor future Accelerators as the firm continues to grow.”

“Scot has a lighthearted, warm and friendly demeanor combined with a great sense of humor that people gravitate towards,” says Chase Birky, CEO & co-founder of Dark Horse CPAs. “And, he knows his stuff. He’s got a wealth of information and has gone beyond the call of duty to help out his peers. It was no surprise to us that he was growing his book of business as quickly as he was. When you see how someone shows up day-in and day-out, you know how they’re treating clients. Needless to say, we knew his clients were in good hands.”

About the Dark Horse Accelerator Program

The Dark Horse Principal Accelerator Program was created for entrepreneurially-minded CPAs that want to build a scalable book of business without the personal and financial sacrifices required of starting a firm from scratch. Dark Horse empowers their CPAs with the resources and support to grow intelligently and profitably. Their proprietary technology, flexible staffing and industry-leading systems and processes enable CPAs to focus on being the trusted advisor to their clients, unlocking unprecedented value in these relationships, so that they will continue to be relevant long into the future while their counterparts become increasingly displaced by technology.

Accelerators are put through a training program that acclimates them to the firm’s exclusive tech stack, followed by proprietary sales training and one-on-one coaching. Upon completion of training, they begin building their book of business by fielding inquiries from potential Dark Horse clients. To facilitate their growth, Accelerators have full-time and fractional professional personnel support at their disposal. A collaborative group of like-minded CPAs go the extra mile to help them out in areas where they lack expertise. This new CPA firm business model includes an active corporate team that ensures their work is of high quality and strategically focused. After successful completion of the program, they can become an equity principal of the firm.

The Dark Horse Principal Accelerator Program is currently accepting new Accelerators. Interested CPAs are invited to dive deeper into the program on Dark Horse's recruiting site, abetterway.cpa or by emailing info@darkhorse.cpa

About Dark Horse CPAs

Dark Horse CPAs provides integrated tax, accounting and CFO services to small businesses and individuals across the U.S. The firm was founded to save small businesses (and their owners) from subpar accounting and tax services and subpar client experiences. These small businesses are Dark Horses among their larger and more well-known competition. Being a Dark Horse CPA means advocating for small businesses by bringing to them the tax strategies and accounting insights previously reserved for big business. To learn more, visit Darkhorse.cpa.

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Justin Kurn
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