Darling Agency harnesses A-Game, Olympic talent in new campaign for BMC Software
Darling Agency New York has created and unveiled a new advertising campaign for long standing client BMC Software (San Francisco / Houston). The launch of BMC's new platform, The Autonomous Digital Enterprise, challenged Darling to create an idea that simplified a complex set of business solutions. The campaign titled "The A-Game" rolled out this month. The A-Game is business at it's best. Who better to help tell this story than a record breaker, olympian and "A-Gamer" herself - the world's most decorated gymnast, Simone Biles.
NEW YORK, Oct. 6, 2020 /PRNewswire-PRWeb/ -- Darling Agency New York has created and unveiled a new advertising campaign for long standing client BMC Software (San Francisco / Houston). The launch of BMC's new platform, The Autonomous Digital Enterprise, challenged Darling to create an idea that simplified a complex set of business solutions. The campaign titled "The A-Game" rolled out this month and will be running through May of 2021.
"The A-Game" is an idea that celebrates the outcome of utilizing BMC solutions; The A-Game is business at it's best. Who better to help tell this story than a record breaker, olympian and "A-Gamer" herself – the world's most decorated gymnast, Simone Biles.
Designed to be a digital campaign targeted towards CIO's, CTO's and other IT decision makers, the A-Game campaign consists of videos, web banners and other digital sponsored content. The launch of this campaign aligns with BMC's Exchange, their annual conference on strategies and innovation for digital transformation, where the Autonomous Digital Enterprise will be a leading idea.
"This campaign was certainly a feat for all involved given that it was connected, created and produced amidst a pandemic. Darling certainly rose to challenges of production with a safety-first approach that did not sacrifice the idea. The outcome was a campaign that all are very proud of," said Kelly Platt, Creative Director, Darling.
"The A-Game campaign is about the hard work, dedication, and evolution that is necessary for IT organizations to thrive in today's market," said Saar Shwartz, Chief Marketing Officer, BMC Software. "Elite and Olympic-level athletes don't reach their highest level of performance overnight, but once they do, they're unstoppable and prepared to take any challenge and competition head-on. We challenge and support our customers to achieve their A-Game, to reach their highest possible peak of performance as an Autonomous Digital Enterprise."
Agency: Darling
Creative Director: Jeroen Bours, Creative Director / Copywriter: Kelly Platt
Production: Andrea Mitchell, Director: Jeroen Bours, Lorenzo DeGuia
Director of Photography: Reuben Steinberg, Editor: Noah Hutton
ABOUT DARLING
Darling is a world-class creative boutique located in the West Village in NYC specializing in strategic brand and design and omni-channel creative. Recognized for long-lasting ideas and strategies for companies like American Express, Hamilton Breach, Morton Salt, American Red Cross, Thermo Fisher and New York State.
Darling
181 Christopher Street, NYC 212 242 2000
SOURCE Darling
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