CLEARWATER, Fla., June 8, 2021 /PRNewswire-PRWeb/ -- Our Town America, the nation's premier New Mover Marketing franchise, is celebrating its 49th year of helping local businesses create and maintain relationships with customers who are new to the area.
Since 1972, Our Town America has been welcoming new movers with one-time gifts, inviting them to sample neighborhood businesses upon move in. This unique model has helped local establishments across the nation grow loyal customer bases while allowing Our Town America to thrive for nearly five decades.
"My Dad started the company while running his retail business," said Michael Plummer Jr., Our Town America's President/CEO. "He had a simple idea, and it worked really well. We are still using that simple, yet powerful idea today – with some added bells & whistles to tie-in technology, which has only made our program that much stronger. Even with all of the marketing options available in 2021, welcoming new residents with a kind gesture continues to be extremely effective."
Over the years, Our Town America evolved into a data-driven company using the latest technology available to help small business owners target specific geographic areas, interests, or even income levels. This creates a high return on investment for local shops, restaurants and other businesses looking to maximize their budgets. And for those small businesses who just don't have a large marketing budget, Our Town America built their Budget Billing program to allow them to spend within their means by capping their monthly invoice.
The company has also integrated multiple smartphone apps, such as TruTrak, which gives partnered businesses access to data showing just how effective the marketing campaign is in real-time and even provides the ability to trigger a second mailing to really seal the deal. Their other mobile apps cater to the consumer and the Our Town America franchise owner. Really, the franchise has thought of each person the brand works with on a daily basis and has made life simpler through technology.
That being said, it's not surprising that Our Town America is a recession-resistant company that's weathered two major economic downturns in the last 15 years. The company's recent success earned it recognition from Franchise Business Review as a Top Recession-Proof Franchise, and as the #1 Advertising & Sales Franchise in the U.S. Our Town America is also consistently honored as a Top Low-Cost Franchise, Top Franchise for Women, and a Top Culture Franchise.
"I'm proud of this company we've not only built — but enhanced, over the last 49 years," said Plummer. "This is a strong and resilient model, and our franchisees benefit from a proven system that generates results."
Our Town America is excited about the future and the chance to continue to innovate and take advantage of new technologies while staying true to the model that's led to decades of success.
For more information on Our Town America, please visit https://www.ourtownamerica.com/.
For more information on the Our Town America franchise opportunity, please visit https://www.newmoverfranchise.com/.
About Our Town America
For 49 years, Our Town America has been providing new movers with traditional hospitality by mailing warm housewarming gifts from local neighborhood businesses in a premium welcome package. Since the company started franchising in 2005, Our Town America has consistently been placed in the Franchise Top 50, ranking top in their category for franchisee satisfaction. The franchise is also the #1 Advertising & Sales Franchise as ranked by the Franchise Business Review.
Our Town America's dedication to the "sponsor exclusivity" concept, meaning Our Town America will only recommend one of each business type in any specific zip code within its welcome packages, has been one of the key catalysts for the company's long-term success. In addition, sponsors consistently rave about other unique aspects of the new mover marketing program – such as their ability to reach a brand-new audience of impressionable new movers each month and the insightful data/metrics delivered by Our Town America's innovative pinpoint tracking system.
Due in large part to Our Town America's devotion to those concepts, thousands of satisfied business owners throughout the United States attest to the success and effectiveness of the program. Additionally, dozens of locally owned franchisees validate Our Town America's concept as a viable business opportunity.
It is Our Town America's mission to assist new movers adjusting to their community, help businesses gain new and loyal customers, and provide franchisees with an excellent opportunity. The eight million households who receive Our Town America's welcome packages each year prove that Our Town America is committed to following through on that mission statement.
Media Contact
Brittany Johnson, Our Town America, +1 800-497-8360 Ext: 229, [email protected]
SOURCE Our Town America
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