Data-Exchange Platform BDEX Names Tara Maitra Chief Revenue Officer

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BDEX, the single largest data exchange platform in the United States, hires media veteran Tara Maitra as Chief Revenue Officer. In her role, Maitra will work to lead and execute business development initiatives and marketing strategy for the rapidly growing firm.

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Chief Revenue Officer Tara Maitra

BDEX offers something truly unique in the marketplace. I am delighted to join BDEX and look forward to joining an incredible team and introduce more people to the opportunities that BDEX’s proprietary data infrastructure has to offer.

BDEX, the leading data exchange platform, announced today the appointment of Tara Maitra as Chief Revenue Officer (CRO). In this new role, Maitra will lead all revenue responsibilities, as well as the company’s rapidly growing business development and marketing efforts.

BDEX is the most advanced data exchange platform in the United States. With over 1 trillion continually updated data sets, it offers companies unprecedented access to real-time information about consumer behaviors and interests, creating sales opportunities at exactly the right time. In 2019, BDEX was named among leading data marketplace providers in a prestigious industry report by Forrester Research, a global market research firm.

Maitra brings a wealth of experience within both the media and data sectors. Most recently, Maitra was the Senior Vice President and General Manager of TiVo’s content, ad sales, and data divisions. Prior to her tenure at TiVo, she held other senior roles at Comcast, NBC, and PriMedia.

“We are thrilled to welcome Tara Maitra to the BDEX team,” said BDEX Co-Founder and CEO David Finkelstein. “Tara’s deep expertise in data-driven marketing will serve as an invaluable asset to our growing company. We look forward to leveraging her skillset to communicate the unparalleled advantages BDEX’s Data as a Service (DaaS) tools bring to our clients, including brands, retailers, advertising agencies and media companies.”

Maitra added: “BDEX offers something truly unique in the marketplace. I am delighted to join BDEX and look forward to joining an incredible team and introduce more people to the opportunities that BDEX’s proprietary data infrastructure has to offer.”

Maitra has been recognized for several industry awards, such as: “Wonder Woman” and “Women to Watch” by Multichannel News, and named in Cable Fax’s Digital Hot List, as well as its list of “Most Powerful Women in Cable Tech.”

About BDEX
Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents helping them reach the right people at the right time. Find out more at https://www.bdex.com.

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Matthew Carswell
BDEX
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