Data Experts from Four Seasons, Capital One, Institute for PR, Choice Hotels and IBM Watson to Speak at PR News’ Measurement Conference in D.C.

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VIP Rates, which offer a $700 discount, expire today, March 8 at midnight.

Define success before your campaign. Identify the data points needed to measure the success and implement them before your campaign

PR News' Measurement Conference on April 17-18 in Washington, D.C. will focus on helping attendees gain the skills they need to be seen as the data expert at their organization. Sessions will include panel discussions, Q&A’s with proven measurement experts, case studies, interactive exercises and real-time advice for attendees.

Featured Speakers Include:

  • Johna Burke, AMEC
  • Jon Chang, IBM Watson
  • Lorri Christou, Choice Hotels
  • Brennan Holder, Four Seasons
  • Tina McCorckindale, Institute for PR
  • André Moraes, Google
  • Dawn Moyer, Vanguard
  • Katie Paine, Paine Publishing
  • Morry Smulevitz, Walgreens
  • Charles Taylor, Verizon
  • Kara Taylor, Capital One
  • Pauline Draper-Watts, Edelman Intelligence
  • Check out the full speaker list here

Speakers are eager to dive into what measurement really means and help attendees translate campaign results into meaningful units of measurement. “Define success before your campaign. Identify the data points needed to measure the success and implement them before your campaign,” said speaker Dawn Moyer, a data scientist at Vanguard. Moyer will speak during the session “Next Practices in Social Media and PR Measurement” alongside Ash Dhupar from Publishers Clearing House and Matt Smith from VISIT Philadelphia. Other topics that will be covered on April 18 include evaluating media impact to drive new strategies, setting measurement goals for your influencer initiatives, a review of the Barcelona Principles, measuring a crisis, the challenges of AI and more.

All-Access passholders will have the opportunity to attend a pre-conference workshop on Google or crisis, also held at the National Press Club. Communicators can secure their pass here.

Attendees have the opportunity to network with peers during a tour of the National Press Club, a happy hour meetup and dine-arounds at tasty D.C. restaurants.

The VIP discount, expiring today, March 8, will save attendees $700 on onsite rates. Group as well as nonprofit/government pricing is available. Register online.

For registration questions, contact marketing coordinator, Megan Sigg at msigg(at) To sponsor this event, contact sales director, Katie Sullivan atksullivan(at)

Show Sponsors & Partners: AMEC, Business Wire, Institute for Public Relations, Muck Rack, Paine Publishing, PublicRelay and TrendKite.

About PR News
The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. For more information, visit

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Megan Sigg
PR News
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