Dataium Sees Automotive Shopping Heating Up In Spring

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March report shows increasing shopper interest across auto segments.

Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly Online Automotive Shopper Interest report.

Dataium observed increases in online shopping activity across all major segments. Compared to February, online shopping interest in full-sized trucks rose 24 percent, 20 percent in compact SUVs and 18 percent in the midsize sporty segment.

The report shows most brands experienced increases in online shopping activity from February. Across all makes, Mazda, Toyota, Scion and Honda exhibited the largest month over month gains in shopper interest.

In March, the Volkswagen Passat, Toyota Camry Hybrid and Nissan Rogue Select captivated the attention of online auto shoppers. Those models demonstrated the largest month over month increases in online shopper interest. Vehicles losing shopper interest in March included the Subaru Legacy, Acura MDX and Chrysler 300C.

Dataium provides data and research on online auto shopper behavior nationally, and by specific makes, models, vehicle segments and markets. The report is available for download at

Dataium reports and dashboards are available on a subscription basis or may be customized to access in-market behavior, sales forecasting, advertising effectiveness, inventory alignment, digital marketing performance and website design proficiency.

About Dataium
Dataium is the largest aggregator of online automotive shopper behavior. The company collects, analyzes, and indexes billions of online automotive shopping events from millions of active auto shoppers monthly, and supports cutting-edge data collection, analysis, proprietary research and reporting technology. For more information, visit, email info(at)dataium(dot)com or call 877.896.3282.

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Tarynne Rodney
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