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Dataviva in the 2024 Gartner® Market Guide for Retail Pricing Applications, Long Life Cycle


News provided by

Dataviva

Oct 25, 2024, 08:00 ET

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Dataviva recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle.

ATLANTA, Oct. 25, 2024 /PRNewswire-PRWeb/ -- Dataviva, a next-generation Retail Planning Platform has been listed in the Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications Long Life Cycle, 2024. The Gartner report states, "Retail price optimization is vital to enhance margin, but involves complex factors such as consumer behavior and competitor pricing. Retail CIOs can use this research to understand why unified price optimization is a profit driver, as well as to identify solution providers."

In our view, Dataviva Price Planning & Automation combines best-of-breed Price Optimization with a flexible Price and Promotion Planning framework that can easily adapt to complex retail workflows across multiple teams and roles. Dataviva Price Planning leverages our real-time, event-driven platform to change prices dynamically as well as analyze the effects of running promotions, allowing retailers to modify tactics and maximize ROI as soon as needed.

"We are proud to be recognized as a Representative Vendor in the 2024 Gartner Market Guide Retail Unified Price, Promotion and Markdown Optimization Applications, Long Life Cycle report," said Costas Malamas, CEO of Dataviva. "We believe that to succeed, modern retailers must continuously align strategy and execution in pricing, merchandising and inventory management. Our real-time, flexible planning platform reduces workload and weaves AI-driven insight at all levels of retail decision making".

We feel that Dataviva allows retailers to manage prices strategically by setting up top-level strategies and cross-product constraints. It can then suggest or dynamically change prices down to channel or store level based on competitor pricing, product performance or other triggers, while optimizing prices for target KPIs.

Source

Gartner, Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle, Jonathan Kutner, 5 June 2024.

Gartner Disclaimer

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Dataviva

Dataviva provides a next-generation retail planning platform that combines an advanced workflow with real-time recommendations and cutting-edge retail AI. Dataviva solutions can be overlayed on top of existing IT infrastructure, adding predictive and optimization capabilities with minimum disruption and quick, agile deployments.

For more information on Dataviva and its retail solutions, please visit https://www.dataviva.com/

Media Contact

Eri Avramidou, Dataviva, 1 4046662584, [email protected], www.dataviva.com

SOURCE Dataviva

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Dataviva in the 2024 Gartner® Market Guide for Retail Pricing Applications, Long Life Cycle
Dataviva in the 2024 Gartner® Market Guide for Retail Pricing Applications, Long Life Cycle
Dataviva in the 2024 Gartner® Market Guide for Retail Pricing Applications, Long Life Cycle

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