NEW YORK, Jan. 11, 2022 /PRNewswire-PRWeb/ -- Digital data pioneer Datonics has partnered with Simpli.fi, a leader in programmatic advertising and agency management software, to launch a new CTV data offering within the Simpli.fi platform. Datonics is providing Simpli.fi segment data mapped to a continually updated household IP, providing advertisers with enhanced accuracy and scale, as well as breadth and depth of segments available for CTV targeting for the first time on the Simpli.fi platform.
CTV has become an increasingly important medium for marketers as consumer adoption has skyrocketed since the start of the pandemic. According to eMarketer, in 2022 there will be more than 213 million CTV viewers in the U.S. streaming over a billion hours of video content every week. US CTV ad spend is projected to surpass $17.4 billion in 2022.
"Advertisers are flocking to CTV, but it is still a nascent medium that is becoming more sophisticated. Through the enhanced application of data, consumers will have an improved viewing experience and advertisers will see better campaign ROI," said Michael Benedek, CEO, Datonics. "We are pleased to be partnering with Simpli.fi and expand the reach of our audience data to advertisers on its platform."
Simpli.fi advertisers and partners who leverage CTV data within Simpli.fi benefit from Datonics' ability to match online data with scale and accuracy to household IP addresses. Datasets are linked to IP addresses for 110M households in North America. Proprietary technology tests daily against deterministic datasets to dynamically identify the most recent IP address. Each household is set with a unique identifier allowing advertisers to confidently target a stable audience.
"We have seen increased interest around our Performance CTV product suite and wanted to provide advertisers even more opportunity with this medium by creating a CTV data offering that allows for more precise reach and consumer engagement. Datonics has been a longtime partner of Simpli.fi, and we are delighted to enter into this new partnership and enable our advertisers to be more successful with CTV," said Jeff Callison, Director of Business Development and Integrations at Simpli.fi.
Datonics data is built on 300+ million monthly users, aggregated from a network of online websites & best-in-class specialty data partners, includes 1,300 segments of search, intent, life-stage, behavioral, B2B, demographic, point-of-interest and past purchase segments. Datonics also offers an unlimited number of custom segments that can be built from keywords or location visits.
About Simpli.fi
Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,400 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 120,000 campaigns for 30,000 advertisers in a typical month.
About Datonics
Over a decade ago, Datonics pioneered the integration of audience data into programmatic platforms. Today, Datonics continues to innovate and enable thousands of companies to succeed with its world-class search, intent, life stage, behavioral, demographic, B2B and visitor location (point-of-interest) data. Datonics' audiences can be activated in programmatic, mobile, social and CTV environments. Datonics is a subsidiary of AlmondNet and sister company of next generation identity resolution leader IntentIQ. Datonics is a remote-first company with roots in New York City and an R&D center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For details, please visit http://www.Datonics.com.
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SOURCE Datonics
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