Dave Fider Leaps Into New Territories; Launching New Wine Startup In Tampa Bay

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Wojabi is a wine startup company that simplifies the wine selection process for the average wine consumer.

Dave Fider, Wojabi Founder & CEO

This creates the opportunity for the average person to experience a Napa Valley-like tour right from the comfort of their home...

If you are into wine but find yourself unsure of what to select when you are at the store, you'll be happy to learn about a new company named Wojabi.

Dave Fider's vision for his Tampa-based company, which focuses on simplifying the wine selection process, has launched and the timing could not have been any better!

Wine consumption in the United States has seen steady growth year-over-year, reaching almost one billion gallons consumed domestically each year.

In addition, the company's direct-to-consumer model comes in the midst of a global pandemic where consumers are widely encouraged to stay at home as much as possible.

These factors, among others, position Wojabi into the marketplace during a prime moment.

Fider, who is a veteran entrepreneur and Indiana native, does not take the opportunity presented to him for granted.

"Well obviously the timing wasn't planned but when you prepare, serendipity sometimes plays out for in your favor. The vision, the timing, the partnerships have all been a blessing," he says.

The vision that he speaks of is inspired by the availability of a wide variety of wines in the marketplace, with a void for a way of understanding what to expect from each wine—a void Wojabi aims to fill.

Wine in most stores are mass-produced, oftentimes resulting in lower quality. Additionally, there is not an easy way of knowing much about the wine until after you have purchased it.

When you visit the Wojabi website, you'll find a host of features designed to address that issue, making the process of exploring wine much easier for the average person.

"We want to provide the opportunity for everyone to experience high-quality wines. At the same time, educating on those wines in a language that makes sense to the average person," adds Fider.

The Wojabi CEO is best known in the digital marketing world for his company, Fider Marketing, which has generated business leads for some well-known brands like College Bound Network, Auto Insure USA, Maxbounty, and others. However, wine is a passion of his and he's excited about this leap into new areas.

"It's definitely new for me, but I'm loving it! This creates the opportunity for the average person to experience a Napa Valley-like tour right from the comfort of their home, so I'm looking forward to being a part of that," says Fider.

Wojabi is accepting new members over the age of 21 and currently shipping wines to most U.S. states.

Confirmed social media accounts, Instagram: @davefider and @wojabiwines

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