Partnership makes DAX US the dynamic ad insertion (DAI), host read, and distribution partner across TWiT's full network of technology podcasts, beginning October 2026, as TWiT debuts its newest show, Hands-On AI
NEW YORK, Oct. 1, 2026 /PRNewswire-PRWeb/ -- DAX US, the pioneering digital advertising exchange owned by Global, today announced an expanded partnership with TWiT, the podcast network behind some of the most trusted names in technology news and analysis. In addition to serving as the exclusive advertising partner across TWiT's full podcast network, DAX US will take over as the network's dynamic ad insertion (DAI), host read, and distribution partner through Captivate while working closely with TWiT's in-house team on embedded advertising opportunities.
The announcement arrives as TWiT launches its newest show, Hands-On AI, hosted by Mikah Sargent. Debuting Thursday, October 1, with new episodes each week, Hands-On AI explains what artificial intelligence tools actually do and shows listeners, step by step, how to put them to work. The show's short, focused, practical episodes extend TWiT's two decades of independent technology coverage into the fastest-growing category in tech, and open a premium new environment for brands looking to reach engaged, tech-forward audiences through DAX US and Captivate at scale.
Under the partnership, TWiT's embedded host-read advertising remains fully under TWiT's direct purview, while DAX US powers the network's dynamic audio advertising, giving brands the best of both worlds: direct access to TWiT's signature host-read campaigns, alongside the scale, targeting, and flexibility of dynamically inserted audio through DAX's programmatic marketplace.
"We are honored to be chosen as the DAI and hosting partner for the TWiT network, the most trusted name in tech news podcasts," said Rob Walch, Vice President of Podcast Relations at DAX US and Captivate. "TWiT's commitment to delivering high-quality, engaging, and informative tech content aligns with our mission of supplying content creators with the tools needed to best monetize and deliver their shows. We look forward to providing TWiT with tools to help support their continued growth."
Lisa Laporte, CEO of TWiT said: "We are thrilled to partner with DAX United States for audio hosting and DAI across our network. Our confidence in this partnership is so strong that we're accelerating our move - all 13 TWiT shows will be hosted on Captivate in time for Q4 DAI sales - and well beyond. What excites us most about working with DAX US is their commitment to true collaboration. They want to work closely with our team to build campaigns that deliver meaningful results for the brands we serve together. We're looking forward to building smart, sustainable growth with DAX US. We're especially grateful to Rob Walch, VP of Podcast Relations at DAX US and Captivate, for bringing us into the fold. Rob's counsel has always earned my trust, and his integrity aligns closely with the values we bring at TWiT."
With this announcement, TWiT's 2027 advertising calendar is officially open. Brands and agencies can work directly with TWiT on embedded host-read campaigns and takeover sponsorships, and with DAX US on dynamic audio advertising opportunities across TWiT's full podcast network, including:
- This Week in Tech
- Security Now
- MacBreak Weekly
- Windows Weekly
- Intelligent Machines
- Tech News Weekly
- This Week in Space
- Home Theater Geeks
- Hands-On Tech
- Hands-On Windows
- Hands-On AI
- Untitled Linux Show
- iOS Today
About DAX US
DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 100 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools. Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.
DAX was created by Global, the Media & Entertainment group, Europe's largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City's historic Penn District.
About Captivate
Captivate is a podcast hosting platform built for independent, growth-focused creators and podcast networks. It brings hosting, distribution, IAB-certified analytics, marketing and workflow tools together with flexible monetization options, including Captivate Marketplace, Programmatic Ads and full DAI Campaign Management.
Captivate is part of Global, the Media & Entertainment Group.
About TWiT
TWiT.tv has been delivering trusted technology news, analysis, and conversations since 2005. The TWiT podcast network brings together leading voices in technology across cybersecurity, artificial intelligence, enterprise IT, operating systems, consumer technology, space, and more.
Media Contact
Jayden Berkin, Purpose Worldwide, 1 (760) 908-9200, [email protected]
SOURCE DAX US
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