The partnership helps brands quantify audio and cross-channel impact with real-time insights and AI-driven analysis
NEW YORK,, Jan. 6, 2026 /PRNewswire-PRWeb/ -- DAX US, the pioneering digital advertising exchange owned by Global, has today announced a new partnership with DISQO, the most advanced platform for measuring advertising effectiveness, to bring accessible brand lift measurement to every audio campaign across DAX's podcast and music streaming portfolio.
As consumer behavior has evolved, and with more content available than ever before, measurement has become a critical part of any marketing campaign. This partnership enables DAX to bring DISQO's best-in-class measurement to its advertising partners and showcase the positive impact that audio has on brand metrics and outcomes, including awareness and consideration.
With DISQO's measurement platform, DAX can design, launch, and monitor campaigns with real-time reporting of brand lift. In addition, DAX can measure beyond brand KPIs and understand how audio is impacting consumer journey actions, such as website visits and online search.
"Advertisers want to understand how digital audio impacts brand outcomes, in addition to reach and frequency," said Brian Conlan, President, DAX US. "Our partnership with DISQO gives every marketer the option to activate brand lift measurement to prove performance and inform smarter, data-driven decisions when media planning."
"We're excited to partner with DAX to help advertisers unlock the full impact of every campaign and media dollar spent," added Armen Adjemian, CEO and Founder of DISQO. "With our suite of products, brand marketers can go beyond impressions, and measure brand and performance outcomes and optimize toward data-driven results."
This partnership underscores DAX's commitment to delivering transparency, accountability, and actionable insight for advertisers navigating today's multi-platform audio landscape.
About DAX United States
DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 108 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools.
Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.
DAX was created by Global, the Media & Entertainment Group, Europe's largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City's historic Penn District. Website LinkedIn YouTube
About DISQO
DISQO is the leading cross-platform measurement company for the advertising ecosystem. We measure brand lift and performance incrementality across every media channel to power data-driven decisions. Trusted by 500+ of the world's largest brands and 150+ agency and media partners, DISQO is redefining the power of measurement in advertising. Recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is shaping the future of marketing intelligence.
For more information on DISQO's Brand Lift and Outcomes Lift solutions, visit disqo.com or follow @DISQO on LinkedIn. Measurement is Fuel!
Media Contact
Cassady Nordeen, DAX US, 1 7186440273, [email protected], https://dax.global.com/us/
SOURCE DAX US
Share this article