After eight years building ahead of the market, the company enters its next chapter as Deal Intelligence emerges as a category in 2026
DELRAY BEACH, Fla., Nov. 11, 2026 /PRNewswire-PRWeb/ -- DealCoachPro, Inc. today introduced Deal Pursuit, the evolution of the company formerly known as DealCoachPro, and announced the appointment of Brian Shea, a veteran revenue executive and former customer, as Chief Growth Officer (CGO) to lead its next phase of growth.
The change comes as Deal Intelligence emerges as a category in 2026. Buyers now make most of their decision before a seller arrives, and they decide as a team of people, each with their own role, influence, and priorities. Yet the tools that support enterprise sales were largely built for the seller; to qualify an opportunity and move it through a pipeline. Deal Pursuit believes selling must start where buyers are.
"For eight years, we've been building for a market that didn't fully exist yet," said Erik Mintz, founder and CEO of Deal Pursuit. "Being that early wasn't easy, and events like COVID tested us, but it reinforced something fundamental; a deal is a decision made by people, not a pipeline stage. The industry is now catching up, and with Brian leading our growth, we're ready to help shape what Deal Intelligence becomes."
The Problem: Measuring the Seller Instead of the Buyer
Most sales organizations judge deal health by seller activity, qualification checklists, and pipeline stage. Those measures say little about the people who will make the decision, so deals that look healthy in the CRM still stall when a stakeholder was never engaged or an advocate lost influence. Deal Pursuit starts from a different premise; deal health is where the buyers stand.
"You can't AI your way out of this problem," said Mintz. "It requires a deal methodology underpinned by data science. Data informs, AI applies, and the methodology governs. What sellers see and hear while working a deal is firsthand knowledge that no AI can generate. AI can scale that knowledge, but it can't replace it."
Brian Shea Appointed Chief Growth Officer
Shea will lead Deal Pursuit's growth strategy, market development, and strategic partnerships. He brings more than two decades of executive revenue leadership. He served on the executive team that launched XM Satellite Radio, led sales effectiveness at Kaiser Permanente, and led global sales enablement at 3Pillar Global as the company tripled in size in less than 30 months. He is founder and Principal of Lucrum Partners and a TEDx speaker.
"Sales organizations have long managed opportunities through the lens of their own activity, with little visibility into how customers actually decide," said Shea. "As a customer, I saw firsthand what changes when a team understands the people and alignment inside a buying organization. That's why I joined."
Mintz will continue to lead product strategy, technology, and operations. Deal Pursuit is his second startup; Constant Contact acquired his first startup in 2008 as its first acquisition. The company operates under the Deal Pursuit brand effective immediately, with additional announcements to soon follow.
About Deal Pursuit
Deal Pursuit, formerly DealCoachPro, is the company behind DealPursuit, a Deal Intelligence platform that helps enterprise sales organizations navigate complex, multi-stakeholder buying decisions. Built on The Pursuit Method™, DealPursuit combines buyer-centric methodology, firsthand seller knowledge, and data science to show where every member of the buying team stands, while AI delivers insights and next best actions to advance each deal. Deal Pursuit is operated by DealCoachPro, Inc., a Florida corporation founded in 2015.
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