Dealer-FX Enhances Industry-Leading Service Suite with Customer Self-Service Solutions

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Delivering convenience and transparency for consumers, while streamlining processes for automotive service departments.

This payments launch is a powerful new tool we’re providing to dealers to help them delight their customers. said Dealer-FX CEO, Bill Lucchini.

Dealer-FX, the leading service lane technology provider for automotive retailers and OEMs, announced today new enhancements to its end-to-end service suite, which includes self-service solutions for the consumer. Dealer-FX’s newest addition -- payments -- further enables consumers to choose how they interact at every step of the service process – via text, on a mobile device, on a website, in person or over the phone.

Interacting in a self-serve, mobile-centric capacity is increasingly important to vehicle owners and Dealer-FX is designing solutions with that exact approach in mind. With Dealer-FX’s service technology platform, consumers can easily schedule, check-in, receive updates, communicate, pay and check out from their mobile device - leading to higher customer satisfaction and retention.

This self-serve approach also creates a tremendous financial opportunity for dealers. Dealer-FX clients, on average, have experienced a 20% lift in dollars per RO when their customers book a service appointment through online scheduling. An even greater increase occurs when scheduling is combined with mobile check-in -- dealers are seeing up to $31 in additional services per RO.

“Too many dealers are saddled with software from companies that built their code in the ‘80s and ‘90s. Today, customers expect a simple, modern, mobile-centric experience and when dealerships disappoint them, it results in low satisfaction and customer defection,” said Dealer-FX CEO, Bill Lucchini. “As an industry, we need to provide a better experience and if we do, customers will be more loyal and dealerships will thrive. This payments launch is a powerful new tool we’re providing to dealers to help them delight their customers.”

Mobile technology has fundamentally changed how people interact with the world. Dealer-FX’s new payments solution is designed to leverage the convenience of mobile, reducing one of the many friction points commonly experienced by consumers when servicing their vehicle.

“Every customer has a mobile device, and when they come in for service, they expect us to provide a digital experience. It’s familiar and convenient for them. Dealer-FX has helped us take advantage of mobile technology to provide a world-class level of service for our customers,” said Dennis Carson, Service Director at Hickory Toyota in Hickory, NC.

Payments, the newest addition to Dealer-FX’s product suite, offers dealerships the ability to instantly send service invoices by text or email, and provides consumers with convenient, safe, and flexible payment options - including mobile wallet choices, like Apple Pay and Google Pay. Invoice data is integrated with both the DMS and the Dealer-FX platform, and consolidates all charges into one, convenient invoice. Powered by Stripe, Dealer-FX payments provides a user-friendly check-out experience, with the assurance of industry-leading fraud protection.

To learn more about how Dealer-FX is redefining the service experience, visit to schedule a demonstration.


About Dealer-FX
Dealer-FX is transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency, and trust to consumers. From service scheduling to vehicle write-up, through to delivery, the Dealer-FX ONE Platform helps dealerships increase efficiency, profitability, retention, and brand loyalty.

Dealer-FX is the exclusive, or preferred service technology provider for many leading OEMs including FCA, Nissan, Infiniti, Toyota, Lexus, Mitsubishi, Audi, GM, Kia, and Hyundai in the US, Canada, and Puerto Rico, and has more than 2,500 dealership clients. Dealer-FX is based in Toronto, ON, and is backed by the strength and resources of HGGC.

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Dennis Welsh, Director of Marketing
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