Dealers Get ShopSmartAutos GeoFencing for Test Drives and Be Backs

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ShopSmartAutos announced the launch of its Geofencing program as an additional solution for dealers to achieve higher conversions. Automotive shopping has reached an all-time high of online purchases. COVID 19 quickly pushed young and old into the digital age. The automotive industry was an early adapter of digital. Consumers have made the leap into fully trusting purchasing online, including their vehicles. Lead generation firms have proven to be the most productive in digital prospecting, but the conversion has fallen short. ShopSmartAutos allows the dealer to purchase leads that pass directly from its search engine to the dealer’s VIN specific inventory. This allows an exclusive one on one relationship with the shopper on a specific vehicle of interest.

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ShopSmartAutos has proven its ability to provide leads that convert higher and is priced at a fraction of the NADA average delivery data. The company provided complimentary continued training, Dealertrack, and a dashboard that follows performance. The addition of Geofencing was based on Founder and CTO, Richie Bello projecting the next need of the dealer: “It’s important to work the shoppers that get away from us. We knew that we had to follow the leads that have abandoned the initial opportunity and reach them with personal messages from the dealership,” said Bello. The company will also offer this at no additional cost, when a dealer is active. Program activity is also a unique opportunity for the dealers, as there are no long-term agreements, subscription fees or upload fees. The company only sells its VIN specific leads in units of 100 at a time. The search engine has over 6 million vehicles on the site with consumers engaging by the thousands daily. The dealer simply agrees to get started, purchases one unit or more and gets all the complimentary services to support them.

Geo-fencing is not a new solution for dealers who want to reach a population in their DMA. ShopSmartAutos’s program differs as it specifically targets a shopper that has engaged with a dealer’s specific inventory. What happens to that consumer? ShopSmartAutos continues to follow the consumers that they provide, as those shoppers originated with ShopSmartAutos. They are Geofenced by text should they go to another dealer in their DMA, heralding the dealer’s custom message. Dealers have responded positively to the addition, adding it to all the complimentary support ShopSmartAutos provides to improve the conversion and keep down the overall cost of deli. The Geofencing program is geared to offer a test drive and/or be back.

The NADA analytics show reduced performance on traditional and social media since the impact of COVID 19 restrictions. Digital retail has taken center stage for some time now, but a mandatory digital retail program should be in place to remain profitable and viable in today’s marketplace. Automotive is recognized for its early use of digital marketing and remains ahead of other industries. “Forward thinkers are never interested in how things are doing in the present, except for the analytics to support where we go to next,” continued Bello.

ShopSmartAutos is performance-based and pledges to beat third-party providers.

ShopSmartAutos.com teamed up with Cox Automotive, partnering with the best in automotive technologies and dealer solutions. To find out more on the programs available in your market, go to info@shopsmartautos.com.

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Richie Bello

Jeanne Fontana
@shopsmartautos
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