Decentralized Identity and Credit Provider Bloom Taps Former Experian Executive Geoffrey Arone As Chief Operating Officer

SAN FRANCISCO, June 4, 2019 /PRNewswire-PRWeb/ -- Bloom, a leader in blockchain solutions in identity security and consumer lending, announces the exciting addition of blockchain and credit innovation expert, Geoffrey Arone.

Geoffrey is a founding partner of Arrington XRP Capital, a digital asset management firm, alongside Michael Arrington. While at Arrington XRP, Geoffrey and his partners raised over $100 million and oversaw investment in dozens of blockchain companies. He now serves as an advisor to the fund. Previously, Geoffrey served as the Chief Scientist for Experian Consumer, and was the SVP of Product Innovation for Experian Global. There, he oversaw the complete overhaul of consumer-facing credit and identity products, and led key the expansion of emerging markets and new technologies.

Bloom's mission of restoring ownership and control of identity information and financial data back to consumers is expected to be propelled forward by Arone's experience of developing inventive consumer-facing credit and identity products. His expertise in consumer insight, distribution and market expansion strategies adds impressive strength to Bloom's current portfolio of talent.

Geoffrey's background as a technology entrepreneur and seasoned executive in data and credit, with over 20 years of product innovation leadership, will be particularly influential as Bloom endeavors to expand and grow globally in these industries. His previous experience in safeguarding the accuracy and authenticity of digital identities boosts Bloom's abundance of talent. His leadership as COO will help the founding team continue to execute on their vision.

"Geoffrey's insight and years of industry experience as a former Chief Scientist and SVP of Product Innovation will power Bloom forward and provide tremendous value to the team. We are always strategizing the best methods to deliver upon consumers' expectations, while providing solutions to today's real-world problems. We are thrilled to have him join our team and expand our mission of creating a global and inclusive credit infrastructure," noted Jesse Leimgruber, Co-Founder of Bloom.

"I've been a fan of Bloom since day one. I found their dedication, their ability to execute, and the quality of the people truly inspiring. After advising Bloom for the past year, I realized that I wanted to be a part of the team that delivered on such a big vision. The team has done a tremendous job so far, and I will do everything I can to help the company achieve escape velocity," said Arone.

About Bloom

Bloom is a blockchain solution for identity security and cross-border credit scoring. Bloom restores ownership and control of identity information and financial data back to consumers. By decentralizing the way that information is shared between untrusted parties, the system reduces risk of identity theft and minimizes costs associated with customer on-boarding, compliance and fraud prevention. The company's current offerings, secure identity solution BloomID and B2B lending solution Bloom Journey, mark a revolution in the way individuals control their data and give consumers the power to decide exactly how it is used. Since its launch, the company has grown to over 400,000 users, announced several major partnerships, and brought over a dozen lenders into the Bloom lending marketplace. Bloom is available on both iOS and Android in the Apple and Google store.

SOURCE Bloom