HOUSTON (PRWEB) June 18, 2020
Decode, a full-service marketing agency in Houston, Texas, earned five accolades at the 2020 Aster Awards, an event that recognizes excellence in healthcare advertising and marketing.
The 2020 Aster Awards received entries from across the entire United States. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a poss
ibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges, placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal and execution.
The criteria for awards follows:
Gold Awards – Score of 95% to 99% (top 5% in the nation)
Silver Awards – Score of 90% to 94% (top 12% in the nation)
Bronze Awards – Score of 85% to 89% (top 16% in the nation)
“The quality and creativity of the entries submitted in the 2020 Aster Awards competition exceeded all expectations for healthcare advertising. All winning entries represent the best of the best on a national level,” said Melinda Lucas, Aster Awards Program Coordinator.
Decode won the awards for the following campaigns:
Aster Award: Gold - Other/Misc.
Campaign: Baylor St. Luke’s Medical Group - Primary Care Flu Kit
Aster Award: Gold - Special Events
Campaign: CHI St. Luke’s Health - Heartburn & Acid Reflux Institute Rodeo
Aster Award: Silver - Total Advertising Campaigns
Campaign: Our Lady of the Lake - Cardiovascular Campaign
Aster Award: Bronze - Internal Advertising Campaign
Campaign: Baylor St. Luke’s Medical Center - U.S. News & World Report Top-Ranked Neuro
Aster Award: Bronze - Service Line - Cardiac/Vascular
Campaign: Our Lady of the Lake - Heart Risk
Decode’s founder, Kathleen Perley, was honored by this recognition. “These awards from one of the most respected healthcare advertising competitions are a testament to the hard work and dedication of our team. Our passion pushes us to learn, innovate, and excel, and we couldn’t be more excited about our achievements.”
Decode would like to thank all sponsors and partners of the 2020 Aster Awards and all of the judges for taking the time and effort to make this event possible. Decode is also thankful for their clients, who let them flex their creative minds, and their entire team, who works eagerly and passionately to get the work done right.
Based in Houston, Texas, Decode began as a digital agency fueled by the possibilities of solving clients’ problems through the humanization of data. Since that time, they have established themselves as an award-winning, full-service marketing agency that views strategy through a customer-centric digital lens. Due to their analytical insight and focus on results, they have become one of the most awarded agencies in Houston’s yearly prestigious marketing award programs, including the AMA Houston Crystal Awards and the AAF-Houston American Advertising Awards. Learn more about Decode by visiting their website at DecodeDigital.co.
About the Aster Awards
The Aster Awards, one of the largest and most respected national competitions of its kind, is hosted by Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for over 19 years. To learn more, visit https://www.asterawards.com/.