Deep link in CRM Enables Quick Access into Past and Current Customer Experiences

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Car Wars provides dealerships with a seamless phone integration experience through CRM deep link accessibility on Live Calls.

Car Wars just added accessibility to CRM via a deep link onto their suite of artificial intelligence (AI) features. Agents will now be able to quickly access complete customer records in their preferred CRM directly on a call.

Here’s how it works: as soon as the phone is picked up, agents are provided with the customer’s CRM records. Users have access to the deep link on live calls, previous calls and call alerts throughout Car Wars.

This feature has a lot of potential applications for dealers. Let’s say an agent is listening to a sales lead in Car Wars and notices the appointment was never set. The agent clicks into CRM, sees the full customer record and is instantly armed with the information needed to call the prospect and set a firm appointment.

“Efficiency on every call is assured with Car Wars’ CRM deep link,” said Mike Haeg, Vice President of Automotive at Car Wars. “Agents no longer needs to waste time asking their callers the same questions a second (maybe even third) time; critical caller information from past calls is available before they even hear the caller’s voice.”

The CRM deep link accessibility not only provides visibility into customers’ past experiences, but it also provides insight into current activity. If a sales agent is discussing certain vehicles with a customer on the phone, those vehicles will be displayed on screen through the deep link.

The Car Wars team is constantly innovating. Would you believe it if Car Wars said this is still only the beginning? You better.

Be on the lookout for more upcoming product features. For more information, go to

About Car Wars

Car Wars combines artificial and human intelligence to listen to and categorize every inbound and outbound call at the dealership. This data provides managers insight into how every call is handled, alerts them when an opportunity needs attention, and actively improves phone performance in sales and service.

Car Wars uses competition and transparent accountability to create a high-powered phone culture that converts more phone calls into booked appointments.

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Mike Haeg
Car Wars
+1 (214) 613-1170
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