If you put safety first, you give your league the greatest probability of a successful season, which then opens the door to maximizing revenue by optimizing the schedule, team match-ups, and media platform revenue.
RESTON, Va. (PRWEB) August 18, 2020
With the COVID-19 pandemic wreaking havoc on the professional and college sports world, league commissioners and university presidents are having to make complex, strategic decisions about whether to play or not, and if so, how best to plan their season. These decisions require synthesizing the latest medical data with judgment from a wide range of medical experts with insights from business leaders. With that as the backdrop, John Sammarco, Definitive’s President, announced a strategic partnership with React LLC, who are thought leaders in designing economically viable pandemic-proof game schedules.
Sammarco stated that some have the decision-making process backwards. “The goal shouldn’t be to put the economics first, and then try to arrive at a workable approach that is safe. The goal should be to maximize the safety of players, personnel, and fans, while finding the most economically advantageous approach to the season.” He went on to add: “If you put safety first, you give your league the greatest probability of a successful season, which then opens the door to maximizing revenue by optimizing the schedule, team match-ups, and media platform revenue.”
React’s CEO Frank Maggio reinforced the value of the partnership stating that “The number of variables and constraints that need to be included to intelligently meet the new challenges of COVID-19 requires cutting-edge analytic capabilities and innovative software. Definitive Pro® has evaluated over 50,000 alternative approaches to help us build two versions of our 10-game, 17-week schedule. The computational power to deliver these game schedules is significant, and Definitive was up to the challenge.” Maggio concludes, “We think there are solutions needed at the professional and collegiate levels, across many sports, and we’re looking forward to continued collaboration with the Definitive team.”