Delia Associates Beyond the Virus: B2B Experts to Share How Branding Can Unlock Growth Opportunities for Packaging Industry

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Webinar Features Interactive Q&A and Virtual Networking

“Building a strong branding foundation is more critical than ever." - Ed Delia, President of Delia Associates

The Pandemic has forced many B2B organizations to focus on navigating this new normal. But it’s just as critical that companies discover new growth opportunities to ensure success after the crisis. With this in mind, Delia Associates, an award-winning branding and marketing agency in Whitehouse, NJ, will present Beyond the Virus, an interactive webinar. Hosted by the New Jersey Packaging Executives Club (NJPEC), the event takes place September 10, 2020 from 11a.m.-12:15 p.m. EDT.

Ed Delia, President of Delia Associates, will be joined by several of the organization’s B2B branding experts to provide insights tailored to the packaging industry. “Building a strong branding foundation is more critical than ever,” notes Delia. “My team will share how reexamining, redefining and repositioning brands now can lead to post-pandemic success later.” Topics to be explored include how to strengthen brand messaging, create effective brand designs, and build better brand engagement with audiences.

Successful branding is of particular importance to the New Jersey packaging industry, which employs thousands of workers across hundreds of organizations. Segments include health and beauty, pharmaceutical, food and beverage and industrial applications. NJPEC President Gene Kistler explains, “Our members want to understand the implications of the pandemic on their businesses right now, as well as what they can do in this competitive landscape to ensure growth once the pandemic is behind us.”

Exclusive to this webinar is an easy-to-use, interactive technology that fosters engagement with the speakers and amongst attendees. Following the main presentation, which includes a live Q&A, attendees will virtually “move” into smaller breakout sessions, emulating a traditional, in-person networking event. The breakout sessions will consist of topical questions and discussions, and additional insights from the experts, who will join the conversations. “Essentially, we are hosting a physical event, but in a virtual space,” says Kistler. “Just like a traditional in-person NJPEC event, attendees will be able to meet and connect to colleagues in a personal and meaningful way.”

For more information or to register for the event, go to:

About Delia Associates
Delia Associates, the award-winning branding and marketing firm, is “Where b2b brands go to grow.” Since 1964, and across two generations of leadership, the firm has enabled numerous packaging companies to achieve sustainable marketplace success and exponential growth. Through the firm’s proprietary Brand Leadership Solution®, a unique brand-based marketing platform, hundreds of packaging brands have achieved next-level success. The process directly supports and accelerates business development initiatives, through the creation of a distinctive and dynamic brand position, go-to-market strategy, and fully integrated marketing program. In-house competencies include strategic brand development, re-branding, website development, trade show marketing and support, advertising, content, and social and search marketing. For more information, visit

About New Jersey Packaging Executives Club (NJPEC)
Founded in 1962, NJPEC is an organization of packaging professionals from all disciplines in the industry, who share information and hands-on business experience. The culture of NJPEC is comfortable, collaborative, and professional, creating an environment of learning and business networking. Members invest their time, skills, and knowledge to strengthen the packaging industry with talent and innovation. Numerous scholarship programs and mentoring opportunities support those entering the packaging field. For more information, visit

For additional press information, please contact:

Ilena Della Ventura
Delia Associates
T. 908-534-9044

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