WHITEHOUSE, N.J. (PRWEB) August 31, 2020
As President of Delia Associates, the leading B2B branding and marketing firm in New Jersey, Ed Delia routinely helps organizations take their brand to the next level of growth. Now, Delia is sharing his experiences and insights in a free, downloadable e-book titled The Complete Guide to Brand-Based Marketing for B2B Executives. This valuable resource, aimed primarily at B2B sales and marketing executives, gets to the core of how great brands are made — and why brand-building is critically important, now more than ever.
In the just-released e-book, Delia identifies 45 ways that B2B organizations can effectively interact with potential customers to double their lead pipelines. Knowing how to employ these marketing tools effectively is especially crucial now, as the COVID-19 pandemic continues to prevent many from in-person contact with customers. This reality is expected to remain for the foreseeable future, forcing B2Bs to retool their sales strategies.
According to the author, the key is recognizing that purchasing decisions are driven by emotion first, and rationalized second. “After 25+ years working with seasoned B2B executives, I encounter many who are new to brand-building and its necessity,” Delia notes. “A strong brand foundation helps ensure a company’s core messages appear consistently across all channels and helps build brand preference with audiences on an emotional level.” So, when a B2B company positions itself as a brand, the overarching benefit is a strong, lasting and emotional bond with its core audiences. Brands are built on trust and relationships. And while some B2B leadership may initially balk at an emotion-based brand strategy, Delia Associates has succeeded in convincing some of the most reluctant CEOs and their teams that a strong brand presence will elevate and humanize a company’s reputation.
The e-book has already earned praise from several industry professionals and executives:
MIKE MICHALOWICZ, Author, Speaker Focused on Creating Entrepreneurial Success
“In planning for ‘what’s next’ growth, this book provides plenty of useful tools to drive sales. Well done, Ed.”
STEVE TAFARO, Sales and Leadership Trainer
“If you’re in sales or management and looking to grow, I recommend you spend a few minutes with Ed Delia’s e-book. You’ll thank yourself.”
NOAH ROSENFARB, Investor, Financial Advisor & Entrepreneur
“Whether you’re an entrepreneur, business executive, sales professional or just want to take your assets from ‘wealth’ to ‘wealthier,’ you’ll find plenty of worthwhile tips in the pages of Ed Delia’s e-book.”
ROB RYCKMAN, Senior Sales and Marketing Professional
“Ed Delia’s e-book lays out a wide-ranging set of plans for marketing and sales. Lots of useful and actionable observations.”
The e-book includes more than 20 case studies detailing how Delia Associates built unique brand platforms for a wide variety of B2B companies, with measurable results.
To download a free copy of the e-book, visit https://www.delianet.com/resources/the-complete-guide-to-brand-based-marketing-for-b2b-executives-2/.
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About the Author
Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of b2b clients, from global to regional organizations, and the firm has received numerous professional awards and industry commendations. Ed also earned the distinction as one of NJBIZ’s “Forty Under 40,” which recognizes up-and-coming business leaders in New Jersey. He is also a past recipient of Somerset County’s Outstanding Person of the Year and is one of only 250 individuals in the country to hold a Professional Certified Marketer designation. To learn more or simply “talk brand,” contact Ed at firstname.lastname@example.org.
About Delia Associates
Delia Associates, the award-winning branding and marketing firm, is "Where b2b brands go to grow." Since 1964, and across two generations of leadership, the firm has enabled numerous companies to achieve sustainable marketplace success and exponential growth. Through the firm's proprietary Brand Leadership Solution®, a unique brand-based marketing platform, hundreds of packaging brands have achieved next-level success. The process directly supports and accelerates business development initiatives, through the creation of a distinctive and dynamic brand position, go-to-market strategy, and fully-integrated marketing program. In-house competencies include strategic brand development, re-branding, website development, trade show marketing and support, advertising, pr, content, and social and search marketing. For more information, please visit https://www.delianet.com.
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Ilena Della Ventura